Better Meat Co Steak

© The Better Meat Co.

Company News

Better Meat Co. Partners with Greenleaf Foods to Develop New Products with Rhiza Mycoprotein

Fermentation specialist The Better Meat Co. announces it has entered a joint development agreement with Greenleaf Foods, SPC, a subsidiary of Canadian meat giant Maple Leaf Foods. According to Better Meat, the agreement will focus largely on product development. Through the partnership, both companies will work together to explore the next generation of alt protein using Better Meat’s novel Rhiza mycoprotein ingredient.  Produced via fermentation, Rhiza mycoprotein is a sustainable, whole-food ingredient derived from the Neorospora crassa fungus, a species long used in parts of Asia to ferment soybeans for tempeh.  According to Better Meat, Rhiza has a naturally meaty texture, with more protein than eggs and more iron than beef. When used as an ingredient for plant-based meats, Rhiza can help to enhance texture, …

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Maple Leaf Foods

© Maple Leaf Foods

Company News

Maple Leaf Foods Reduces Plant-Based Greenleaf Division by 25% Following Decrease in Demand

Maple Leaf Foods, one of Canada’s largest meat producers, says it is downsizing its plant-based foods division, Greenleaf Foods, by 25% following consecutive quarters of disappointing sales. The company, which owns vegan food brands Field Roast and Lightlife, reports its Plant Protein sales fell by over 18% year-over-year to CAD $40.8 million due to lower retail volumes, reports Food Dive. Nonprofitable investments into expanding growth infrastructure also reduced gross margins by 24.7%. Large investments Known primarily for its processed meat business, Maple Leaf strategically invested in alternative proteins by acquiring plant-based foods brands Lightlife, Field Roast and Chao in 2017. The following year, it launched Greenleaf Foods SPC as a subdivision to accelerate the growth of the plant-based category. In 2019, it unveiled plans to …

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©Business Wire

Gastronomy & Food Service

Lightlife and the Chicago Bears Partner to Offer Plant-Based Burgers at Soldier Field This Season 

Greenleaf Foods, is a subsidiary of Maple Foods, which reportedly invested in improved animal welfare standards last August following various revelations about its practices. The company has announced through its plant-based protein brand, Lightlife, its partnership with the Chicago Bears to offer the Lightlife Burger at Soldier Field this season.

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GreenLeafFoods

©Maple Leaf Foods Inc.

Food & Beverage

Harvey’s Brings Lightlife Burger to its Restaurants Throughout Canada

The parent company of Lightlife Foods, Greenleaf Foods, SPC, recently announced that it would launch its plant-based burger in all 292 Harvey’s restaurants throughout Canada. The flame-broiled patty has been added to Harvey’s core menu, which allows customers to select the vegan burger when customizing their order using their mobile app or in person at any Harvey’s restaurant. 

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beyond_burger_meat_case

©Beyond Meat

Market & Trends

The Competition Grows as Consumer Demand for Plant-Based Meat Increases

As reported by Reuters, the success of California-based Beyond Meat has prompted a growing number of companies to enter the plant-based meat alternative market. With the ever-increasing demand from consumers to reduce their meat consumption due to health concerns, animal welfare, and environmental issues, these companies hope to carve out a space for their products in the competitive vegan meat aisle.

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Maple Leaf Foods

© Maple Leaf Foods

Company News

Maple Leaf Foods Predicts the Future Lies in Plant-Based Alternatives

The major Canadian food producer Maple Leaf Foods, like many of its competitors, is increasingly offering plant-based alternatives, and sees great growth potential in this sector. The company’s goal is to become a dominant supplier in the plant-based food industry. For example, Maple Leaf recently acquired the American brand Lightlife, which offers a wide range of alternative plant-based products and has recorded double-digit growth rates in recent years, as company president Dan Curtin revealed. “There are the hardcore vegans and the hardcore vegetarians, but we are seeing more and more flexitarians and reducers looking for plant-based options,” he said. Consumers want to protect the environment and animals, and prefer a healthy diet. As a result, they are increasingly turning to plant-based meat alternatives. The American …

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