Are we witnessing round two of last year’s Burger Wars? Plant-based brand Lightlife – owned by Greenleaf Foods, a subsidiary of Canadian meat giant Maple Leaf – has overhauled 19 of its plant-based products, removing ingredients like carrageenan, eggs and maltodextrin, and claims to be laying down the gauntlet for its competitors to follow suit.
Maple Leaf Foods to Merge Meat and Plant Protein Divisions
Maple Leaf Foods, a major Canadian meat and poultry company, announced a restructuring plan today that will merge its meat and plant protein businesses into a single unit. The move aims to simplify operations and drive growth across all protein categories. During a quarterly earnings call on February 12, Curtis Frank, CEO of Maple Leaf Foods, stated, “While there are still some headwinds to navigate in the very near term, the structural health of our business and our long-term growth potential and to create shared value is undeniable,” He further noted the goal of transforming the company into a “brand-led protein powerhouse,” leveraging nearly three decades of industry experience, as reported by WATTPoultry. The company’s plant-based protein portfolio, which includes Lightlife and Field Roast brands, …