At the beginning of this September, it was announced that UK pub chain Marston’s were rolling out a vegan menu in response to consumer demand. It was revealed that they would collaborate with Moving Mountains, to supply their flagship product the“bleeding” B12 burger across over 400 pubs around the country. Today they have won a PETA award for their vegan menu.
Organisation / Brand: Marston's
UK: Marston’s Introduces First Vegan Pub Burger
Many restaurants and cafes offer vegan alternatives such as plant-based burgers and more. Now, vegan burgers are to be introduced into pubs. In collaboration with Moving Mountains, Marston’s has developed the meatless B12 burger, which is said to be similar to traditional meat burgers in every respect. It has been available in numerous Marston’s pubs in Staffordshire since last week. The vegan patty contains natural ingredients such as oyster mushrooms, pea protein, oats and beetroot juice, through which it “bleeds” like a real meat patty from the middle. In addition, it contains vitamin B12 and thus delivers all the nutrients a conventional burger provides. The burger is rounded off with jackfruit, Asian cabbage salad and classic burger additions such as fresh fries and onion rings. …