Award-winning plant-based chef Matthew Kenney has announced that he will test a range of globally inspired plant-based restaurant concepts in Los Angeles under his Matthew Kenney Cuisine (MKC) brand. The popup restaurants are branded MKTK Previews and are described as a “limited-time series of three never-before-seen menu concepts”.
PlantX Expanding Pop-Up Initiative With More Brands at Venice Beach, CA Store
PlantX, a plant-based e-commerce platform, is expanding its Pop-up Initiative to feature more brands at the company’s brick-and-mortar store in Venice Beach, CA. Inspired by previous pop-up success, the initiative aims to support innovative plant-based products by offering its Venice Beach space to promote selected brands. As part of the initiative, both new and established brands will operate a custom pop-up installation inside the store, allowing companies to test-run products in a retail environment while growing brand awareness through interactive events, like pizza nights. To promote diversity and inclusion, PlantX is using a three-month rotational system to maximize the number of brands that can participate in the event. “To our knowledge, the PlantX vegan pop-up concept is the first of its kind – so far, …