Yesterday, family owned company MAX Burgers received one of this year’s UN Global Climate Action Awards. The Swedish burger chain was awarded for their work with climate positive products and was the only European company to be awarded in the category “Climate Neutral Now”.
Organisation / Brand: Max Burgers
Max Burgers: “The New Normal Will be Great Tasting Plant-Based Food”
MAX Burgers is a successful burger chain in Sweden which is aiming towards a target of generating no more than half of its turnover through animal meat by 2022. At present they are on track to succeed this goal with 40% of sales at present coming through non-meat products. Last week the company revealed a new innovation, a proprietary plant-based beef product called Delifresh Plant Beef.
Sweden’s Max Burgers Unveils New Plant-Based Beef Innovation
MAX Burgers, the successful Swedish burger chain, has announced it is launching a self-developed burger that looks and tastes like meat, but is made from plant-based protein which they have christened Delifresh Plant Beef.
World Resources Institute Launches Global Food and Climate Initiative
At the Global Climate Action Summit in San Francisco, ten food companies who together distribute over 60 million meals per year, have launched an initiative called the Cool Food Pledge, with the aim of reducing global greenhouse gas emissions by 25 percent by 2030, and the objective of keeping global warming below 2 degrees Celsius.
Great Britain: Vegan Milkshake from Burger Chain Byron
Vegans and meat-lovers alike can now buy vegan milkshakes at the burger chain Byron. The British company is not alone in making this decision – the Swedish burger chain Max Burgers is also increasingly focusing on vegan products, and is only selling vegan milkshakes. Both burger chains are demonstrating that they have recognized increasing consumer awareness of the many benefits of vegan nutrition. In addition, many companies nowadays are at liberty to produce in an environmentally-friendly and meat-free manner.
Sweden: Max Burgers Focuses on New Vegan Burger Options
The Swedish hamburger chain “Max Burgers” is expanding its vegan and vegetarian range. With this move, it is responding to the decline in meat consumption in Sweden. The company wants to generate only half of its turnover with red meat by 2022 – this goal seems realistic based on the figures to date.