As we reported back in April of 2019, Dutch meat giant Vion‘s CEO Ronald Lotgerink said the company was considering entering the meat alternatives market. In the following October, Vion announced that it was launching an alt-meat line called ME-AT, and that its slaughterhouse and meat processing plant in Leeuwarden would become a vegan meat factory
Meat Giant Vion Food Group Introduces Vegan Beef Carpaccio as it Continues to Capitalise on Plant-Based
Vion Food Group, one of the largest meat producers in Europe, launched various plant-based products including a ‘beef’ carpaccio at the recent PLMA trade fair, as it continues to respond to the rise of plant-based around the world. Vion was created through a merger of meat companies Dumeco, Hendrix Meat Group, Moksel, and NFZ in 2003. Vion’s greenhouse gas emissions were equivalent to 7.5% of the Netherlands’ total emissions in 2021, according to a study carried out by New York University. The company supplies pork, beef and meat products to over 100 million consumers every day. Vion and plant-based: a history As we reported back in 2019, Vion’s then CEO CEO Ronald Lotgerink said the company was considering entering the meat alternatives market. “We are …