MEAT ZERO

Meat Zero products

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Company News

Thai Meat Giant CP Foods Wins Award for Plant-Based MEAT ZERO Products

Thailand-based meat giant CP Foods has received Superior Taste Awards for two of its plant-based MEAT ZERO products — Nuggets and Garlic & Herb Patties. The awards were held in Brussels, Belgium, featuring a jury of over 200 industry experts. The patties received one star, rated as Notable, while the nuggets were awarded three stars, meaning Exceptional. This is the first year CP Foods has been successful at the awards. MEAT ZERO products are made from pea, wheat, and corn, with high-moisture extrusion used to replicate the fibrous texture of meat. CP Foods says that the nuggets are indistinguishable from conventional chicken nuggets, while the patties are ideal for making katsu burgers. CP Foods and alt-protein After selling over four million units in Thailand, MEAT …

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MEAT ZERO

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Products & Launches

Thailand’s CP Foods Looks to Dominate Alt Meat in Asia as it Launches MEAT ZERO in Singapore 

Having sold over 4 million units since its launch, Thai alt meat brand MEAT ZERO is now launching in Singapore. Coming from CP Foods, Thailand’s largest agrifood company, MEAT ZERO will feature six products in the range, all priced affordably to cater to mass consumption.  Clearly marketed at the growing flexitarian market, the MEAT ZERO brand took more than three years to develop its plant-based meat products. The new range includes vegan nuggets, bologna ham, burger patties, and ready meals. MEAT ZERO uses Plant-Tec process to create a high-moisture meat analog, having previously obtained the intellectual property rights for the innovation. The company claims enhanced appearances, mouthfeel, and texture through the process. Pork and poultry giant CP Foods has invested heavily in its plant-based division …

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Meat Zero

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Products & Launches

Meat Zero to Supply Plant-Based Fried Chicken to KFC Thailand

Yum Brands-owned KFC Thailand announces it is working with Meat Zero to create new plant-based fried chicken menus to be initially served at two KFC Green Stores in Thailand.  Thai pork and poultry giant Charoen Pokphand Foods PLC (CPF), Thailand’s largest agro-industrial food business, unveiled MEAT ZERO this May with goals of becoming the top alt meat brand in Asia by 2022 and in the world’s top 3 by 2026. The plant-based Chicken Pop menus are at KFC Green stores, at Saengsom Building and Wanachai Depot Chachoengsao, which are now serving 6 sets: 1) 7 pieces of Plant-Based Chicken Pop for 49 baht 2) plant-based Zabb Rice Bowl for 75 baht 3) Chick N’ Share plant-based Pop for 119 baht 4) Combo plant-based Pop for …

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Meat Zero products

©Meat Zero

Products & Launches

Thailand’s Largest AgFood Company Launches MEAT ZER0, Aims to Be in Top 3 Global Alt Meat Brands by 2026

Thai pork and poultry giant Charoen Pokphand Foods PLC (CPF) has unveiled its new plant-based range called MEAT ZERO. As Thailand’s largest agro-industrial food business, CPF has lofty goals of making MEAT ZERO the top alt meat brand in Asia by 2022 and in the world’s top 3 by 2026. MEAT ZERO ready-to-cook and ready-to-eat products will be available at 7-Eleven outlets across Thailand. “MEAT ZERO will be the world’s top 3 alternative meat brand within 3-5 years” Manufactured to feel, taste, and appear like real meat thanks to the company’s “PLANT-TEC” innovation, the new products are expected to appeal to health-conscious consumers, taking advantage of CPF’s customer base worldwide and launching in Asian, European and United States markets. As alt meat gains enormous traction …

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