According to New Zealand brand Sunfed, which last weekend was the first ever plant based meat brand to feature at Meatstock, their stand was the most popular of the whole (entirely meat-based) event, and the most common question from the carniverous festival-goers was, “Where can I buy this?”
meatfest
MeatFest: China’s Plant-Based Meat Festival
On Saturday, April 27th, Shanghai’s first Plant-Based Meat Festival was held as a way to introduce the country’s largest plant-based meat manufacturers to a mainstream audience. The one-day event was held in central Jing’an area, a popular location for food markets and festivals, such as the Farmer’s Market and the 10-day Christmas Market.