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Meati Foods™ Adds Food and Ag Veteran Nicole Johnson-Hoffman to Board of Directors

August 29, 2023August 29, 2023

Meati Foods, the producer of animal-free meats using MushroomRoot™ technology, announces the addition of Nicole Johnson-Hoffman to its Board of Directors. With a career spanning over two decades in the food and agriculture sectors, Johnson-Hoffman brings years of expertise to support Meati on its mission to redefine sustainable protein production. Having most recently held the CEO position at Believer Meats, a cultivated meat company, Nicole Johnson-Hoffman brings hands-on leadership and a deep understanding of the evolving food landscape. Her prior involvement as a board member in crucial cattle industry organizations such as the Global Roundtable for Sustainable Beef (GRSB) and the US Roundtable for Sustainable Beef (USRSB) uniquely situates her to offer insights into an industry with substantial environmental implications. Tyler Huggins, Meati Foods™ CEO …

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Meati Plant-Based Carne Asada

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Retail & E-Commerce

Meati Expands US National Footprint with Debut in 260 Meijer Locations

May 4, 2023May 4, 2023

Colorado’s Meati Foods announces its Eat Meati™ products haved debuted at 260 Meijer supermarkets in six states – Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. Now present in 29 states, Meati says the rollout represents its first mainstream grocery availability as it moves toward a national omnichannel footprint by the end of 2023. The brand’s Eat Meati whole-cut product line is now available for purchase in two-unit packages. including the Classic Cutlet, Crispy Cutlet and Carne Asada Steak. The items can be found in Meijer’s refrigerated produce section. According to Meati, Meijer represents the company’s second major retail milestone for 2023, after it previously expanded to all 380 Sprouts Farmers Market stores in March. Meati has also achieved successful partnerships in US food service, where …

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Meati Chicken Cutlet Sandwiches @ PLNT Burger

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PLNT Burger Launches New Meati Cutlet Chik’N Sandwiches at All 13 Locations

April 13, 2023

Vegan fast food chain PLNT Burger announces it is launching two new sandwiches featuring Meati Chik’n Cutlets at all of its locations across the US East Coast. Starting April 10, the chain will feature two “superfood” sandwiches made with Meat’s mycelium protein: Crispy Chik’n Sandwich: Meati Crispy Cutlet, green leaf lettuce, pickles and garden herb mayo on a potato bun – $9.99 ($10.99 in NYC) Spicy Crispy Chik’n Sandwich: Meati Crispy Cutlet, hot sauce, plant-based pepperjack cheese, green leaf lettuce, pickles and garden herb mayo on a potato bun – $10.99 ($11.49 in NYC) The new menu partnership follows Meati’s national debut in Sprouts Farmets Markets, which saw the brand launch its Classic Cutlet, Crispy Cutlet, Classic Steak and Carne Asada Steak in 380 stores. …

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Fungi, Mushrooms & Mycelium

Meati Begins Major Expansion, Rolls Out Mushroom Root Cutlets & Steaks at Sprouts

March 6, 2023

Mycelium whole-cut pioneer Meati Foods announces the rollout of its mushroom root cutlets and steaks at 380 Sprouts Farmer Market locations across 23 states in the US. The company’s animal-free, mycelium-based meats — Meati Classic Cutlet, Meati Crispy Cutlet, Meati Classic Steak, and Meati Carne Asada Steak — have been available in limited quantities at Sprouts and Birdcall locations in Colorado and online and DTC since last spring. Meati’s retail partnership expansion with the leading organic and natural grocer is a significant step to making the brand’s products available to customers nationwide. For meat and non-meat-eaters alike As it prepares for a national omnichannel footprint for late 2023, Meati Foods announced two hires with years of experience in the CPG space. Elizabeth Fikes was appointed the chief supply chain …

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David Chang ©Meati Foods

Meati Foods Launches the “Meati Culinary Collective” Led by Celebrity Chefs

February 27, 2023

Meati Foods last week unveiled an evolving series of chef partnerships called the “Meati Culinary Collective,” in which its mycelium-based meat alternatives will be prepared by well-known and prominent chefs. This spring, Meati is collaborating with the following chefs: David Chang of world-renowned Momofuku and Majordomo Media; two-time BBQ World Champion Charlie McKenna, chef-owner of Lillie’s Q in Chicago; and chefs Tom Colicchio and Evan Funke. These chefs will showcase curated recipes, original content and meals featuring Meati products both in the restaurant and at home via Meati kits. “I’ve been following plant-based innovation closely for years,” says David Chang, chef and founder of Momofuku and Majordomo Media. “I can say without hesitation that the food Meati delivers is second to none in terms of …

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List of the best plant-based steak products in North America

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Food & Beverage

The 9 Most Incredible Brands Disrupting Steak with Plants (North America)

March 31, 2023February 4, 2023

While plant-based burgers, sausages and meatballs have long dominated the alt-meat landscape, creating realistic steak from plants has always represented the highest, if seemingly unattainable goal, for many brands. But thanks to fearless and relentless innovation, a host of shockingly meaty and juicy plant-based steaks have arrived on the US and Canadian market, and are rapidly coming to the fore. Here, vegconomist takes a look at the most noteworthy names bringing animal-free steak to mainstream consumers. 1. Beyond Meat While not a fully structured filet, Beyond’s “revolutionary” plant-based steak tips marked a major milestone for the company, which previously only offered ground-textured products like burgers and sausages. According to CEO Ethan Brown, Beyond Steak took five years of extensive R&D to develop. The product can …

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Plant-Based Steak

Classic Cutlets and Steaks Grilling

Classic Cutlets and Steaks © Meati

Fungi, Mushrooms & Mycelium

Meati Foods Announces Huge ‘Mega Ranch’ Capable of Producing Millions of Pounds of Mycelium

January 26, 2023

Meati, the Colorado producer famous for its whole cuts made from mycelium, announces the opening of its biggest production facility yet, known as the Mega Ranch. The fully integrated operation is expected to cultivate Meati products at an annual rate of tens of millions of pounds by late 2023. At this rate, Meati says its production will match or exceed that of the largest individual animal-based ranches in the US. According to Meati, its massive $150M Series C raise in 2022 helped to finance the Mega Ranch, which is designed to scale the company to an omnichannel, national footprint by the end of 2023. Along with a recent contribution by Rockefeller Capital, Meati says it is well-positioned to become a market leader with $1 billion …

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Scott Tassani © Meati

Meati: “Quickly Scaling to Become the US Market Share Leader in Plant-Based Meat by 2025”

December 16, 2022

Vegan whole-cut pioneer Meati has had an eventful time, to say the least, since we spoke with CEO Tyler Huggins back in March of this year. After raising $150M in Series C, launching fungi steaks and Carne Asada, and even being named in TIME’s Best Inventions of 2022, we just had to catch up with President Scott Tassani for another update from the masters of meaty mycelium. Can you give us a bit of background on your experience and how you landed at Meati? I worked in the food business through high school, and in my 30 years since graduating college. My career before Meati was spent with The Pillsbury Company and then General Mills – working in sales and brand development, spending my last …

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Meati Mushroom chicken burger

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Marketing & Media

TIME Names Meati Cutlet, Beyond Steak and MyForest Bacon Among Best Inventions of 2022

November 11, 2022

TIME Magazine has named plant and fungi-based meat creations from Meati, Beyond Meat and MyForest Foods among its top 200 Inventions of 2022, which selects innovations changing how we live. Best-selling cutlets Made from 95% mycelium, or mushroom roots, Meati’s Crispy Cutlet and Classic Cutlet earned glowing praise for looking and tasting like actual chicken. The Colorado startup has identified a unique strain of mushroom root that provides unparalleled flavor, texture, nutrition and speed of growth. According to Meati, it can transform a fifth of a teaspoon of spores into a full cow’s equivalent of meat in four days. The company also reports its first pre-order event in early 2022 sold out in less than 24 hours, while its most recent product drops sold out …

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Gastronomy & Food Service

US Salad Chain sweetgreen Partners with Meati for New Miso Meati Bowl

November 10, 2022November 10, 2022

US salad chain sweetgreen announces it has joined with mushroom meat brand Meati to introduce The Miso Meati Bowl. Launching Nov. 10th at sweetgreen’s Culver City Food Lab, the item marks the chain’s first plant-based partnership and Meati’s first time joining a fast-casual menu. High-protein option Described as a flavor-packed, warm and hearty option, the new dish features Miso Marinated Meati™️ with roasted sweet potatoes, shredded cabbage, basil, kale, toasted almonds, wild rice, and miso sesame ginger dressing. According to sweetgreen, the new item answers strong customer demand for a high-protein vegan option. The chain also states it chose to partner with Meati because both brands share a similar food ethos and goal of creating a sustainable impact on the planet. Mushroom meat leader Based …

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Products & Launches

Meati to Debut First Mycelium-Based Carne Asada Steak

November 8, 2022November 2, 2022

Meati Foods, a company making alternative chicken and steak from mushroom root, announces it will soon launch its first marinated steak product, Meati Carne Asada. Debuting Nov. 10th, the Carne Asada is Meati’s fourth product made from mycelium, following its Classic Cutlet, Crispy Cutlet and Classic Steak offerings. With a texture similar to the best-selling Classic Steak, Meati’s Carne Asada features a whole-cut filet pre-seasoned with cumin, paprika and other spices. Nutrient-dense The ready-to-cook product is prepared in the same way as conventional carne asada, with each 4 oz. serving providing a nutrient-dense source of complete protein, along with fiber, amino acids, iron and zinc. The Carne Asada will be available to purchase via Meati’s website in two releases on Nov. 10th and Dec. 8th, …

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Meati Mushroom Chicken on Skewer

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Meati Hires New CFO Amid Plans to “Become the US Market Share Leader in Plant-Based Meat” by 2025

August 16, 2022August 16, 2022

Following its Chipotle-backed $150M Series C this July, Colorado’s Meati Foods appoints Jody Macedonio as CFO. Ms Macedonio previously held the same role at Chobani as well as at Dean Foods, which was the largest dairy company in the United States. According to Meati, the new role will see Ms Macedonio overlooking Meati Foods’ financials and partner with the leadership team to drive growth as it rapidly upscales, stating its intention “to become the US market share leader in plant-based meat by 2025, achieving an omnichannel national footprint in more than 10,000 doors by late-2023.” Pivotal moment “We’re thrilled and lucky to welcome Jody to the Meati Foods team during such a pivotal moment in our growth as a company. Jody’s track record as a …

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Meati Mushroom Steak

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Investments & Finance

Meati Foods Raises $150M in Series C Round Backed by Chipotle Mexican Grill

July 21, 2022

Meati Foods, the creator of Eat Meati whole-cut meat alternatives, has raised $150M in Series C funding to expand the production and accessibility of the brand’s whole-food, mushroom root proteins. The funds will help complete the company’s 100,000 sq. ft. Mega Ranch in Thornton, CO, which will begin to ship product in late 2022 and is capable of producing tens of millions of pounds of Meati protein each year. Additionally, the raise will support rapid growth through portfolio diversification and creating an omni-channel footprint by the end of 2023. Meati is also planning to break ground on a “Giga Ranch” – a single facility that can produce hundreds of millions of pounds of product annually. Led by Revolution Growth, the round included participation from Chipotle …

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Meati Mushroom chicken burger

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Products & Launches

Meati Launches Whole Cut, Mushroom-Based Chicken and Steak at Select Sprouts Markets

August 16, 2022July 19, 2022

Eat Meati, the debut product line of Colorado-based Meati Foods, is launching its alternative proteins made from mushroom roots at three Sprouts Farmer Market locations in the Denver-Boulder area, with a larger rollout planned through 2022. The company is also expanding its partnership with natural fast-casual chain Birdcall. Beginning today, Colorado shoppers can find the Meati Classic Cutlet, Crispy Cutlet and Classic Steak in Sprouts’ refrigerated and prepared foods sections. The products are currently available at select stores in Denver (#334), Boulder (#312) and Wheat Ridge (#326). As part of Meati’s mission toward accessibility, the initial launch will be followed by a national expansion to all US Sprouts locations by the end of 2022. The brand states it plans to achieve an nationwide, omnichannel footprint …

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Meati Foods steak

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Fungi, Mushrooms & Mycelium

Meati to Launch Mycelium-Based Whole-Cut Steaks for DTC

May 17, 2022

Meati, the mycelium-based meat specialist from Colorado, is to introduce its Meati Steak Filet for direct consumer purchase. As of next Monday, May 23, Meati will be expanding its superfood protein lineup by launching the Meati Steak Filet with national shipment via its website. Meati’s Steak Filet is a whole-food, whole-cut beef alternative made with mycelium – the root network of mushrooms. The Boulder-based company claims each 4 oz. steak serving is rich in umami flavor and comes ready to season and prepare like a conventional piece of steak. A single serving is zero cholesterol and complete with 14g of protein, as well as a host of micronutrients such as Riboflavin, Niacin, Folate, Vitamin B12, Zinc, and Copper. The company recently launched its Meati Cutlets …

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Tyler Huggins, CEO and Co-founder Meati

CEO Tyler Huggins ©Meati

Meati: “We Intend To Be the Final Frontier of Animal-Free Protein, Creating a Superfood Protein Category That Will Change the Way People Eat”

March 22, 2022

Boulder Colorado’s Meati is creating mycelium-based whole cuts of meat through fermentation – two trending categories in plant-based. One of the most funded companies in the sector, Meati recently launched preorders for two alt chicken SKUs which both sold out in less than 24 hours. “I think we are only scratching the surface of what’s possible,” Tyler Huggins Yesterday the Meati Chicken Cutlet and Crispy Cutlet finally launched in the US with help from chef and Momofuku founder David Chang. And with newly hired Meati president Scott Tassani, previously of General Mills, aiming for $1 billion in Sales by 2025, it’s safe to say this startup is one to keep an eye on and will be making big moves in vegan meat. It was definitely …

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Meat- and Fish Alternatives

Meati Launches Mycelium-Based Whole Cuts For DTC Purchase

March 21, 2022

From today, consumers will be able to purchase Meati‘s mycelium-based whole cuts for the first time. The Meati Chicken Cutlet and Crispy Cutlet are now available across the US via the company’s website. Last month, Meati launched preorders for the cutlets to huge success, with 1,116 sold in the first hour and the entire pre-order inventory gone in under 24 hours. The company says a third product, the Steak Filet, will be launched soon. Meati has also announced a partnership with chef and Momofuku founder David Chang, who will be an ambassador for the company. He will be involved in a range of projects, from consumer education to product collaborations. The partnership will begin with short-form educational content, which will go live on Meati’s channels …

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Meati Foods & The Better Meat Co. Lawsuit Escalates Over Mycelium

June 8, 2022March 11, 2022

Update 11th March, comment sent by Paul Shapito of Better Meat Co: ” No one claims (Gus Pattillo) was ever employed by Meati. The dispute relates to when Pattillo was on a 2017 fellowship at the Dept. of Energy at the same time the founders of Emergy (a battery company which in 2019 rebranded as a food company called Meati) were also doing work at the Dept. of Energy.” Meati Foods and The Better Meat Co., two mycelium-based meat leaders in the US, are embroiled in a legal battle over their alt meat intellectual property. Meati has accused Better Meat of stealing its mycelium harvesting tech, while in a separate lawsuit, Better Meat accuses Meati of damaging its reputation and fundraising. As first reported by …

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Meati launches preorders for mycelium meat

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Products & Launches

Meati Launches Preorders for Whole-Cut Alt-Meat, Sells Out in Under 24 Hours

February 25, 2022February 17, 2022

Meati launches preorders for highly anticipated mycelium-based chicken cutlets. Meati, a US startup making whole-cut meat alternatives from mycelium, recently launched direct-to-consumer preorders for its Chicken Cutlet and Crispy Cutlet. Mycelium, the root structure of mushrooms, is ideal for making meat alternatives due to its muscular texture and nutrient-density. It produces 20 times more protein per acre than soy, with minimal processing required. After email subscribers were exclusively notified about the launch, 1,116 cutlets were sold within the first hour, and the entire preorder inventory had sold out within 24 hours. The cutlets will be restocked in the coming weeks, with Meati’s third product, Steak Filet, also set to launch soon. $1 billion in sales by 2025 In December, Meati appointed Scott Tassani, who has …

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Meati’s New President Aims for $1 Billion in Sales by 2025

December 2, 2021

Meati has appointed former Pillsbury and General Mills exec Scott Tassani to grow the company into a market leader by 2025 Meati announced it has selected Scott Tassani, a CPG industry veteran, to lead the mushroom-based meat company, beginning December 6. Tassani joins the Boulder, Colorado startup, which makes whole cuts of animal-free meat from mushroom roots, as it prepares its first product launch in early 2022. Tassani brings 30 years of experience in the food industry, where he successfully served at The Pillsbury Company and General Mills, including roles as General Mills’ President and Chief Customer Officer. As the new head of Meati, Tassani aims to help it become a market-share leader for animal-free meat over the next three years. “Our goal is to …

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