Meatless Farm Tells UK Government to “Make COP Matter” by Reducing Meat Consumption
As the end of the COP28 climate summit approaches, alt meat brand Meatless Farm is calling on the UK government to “Make COP Matter” with a new campaign. The company is asking the government to “support farmers, shift subsidies, and ‘Meat Less’”. For the latter, Meatless Farm has drafted a plan outlining regulatory and financial measures that could scale down the production and consumption of meat, while also increasing the availability and consumption of plant-based foods. These include tax breaks and grants for farmers who produce plant-based foods, more R&D into alt proteins, and new food sustainability laws. The campaign has been partially inspired by UN climate chief Simon Stiell, who says that “Good intentions won’t halve emissions this decade or save lives right now”. …