Meatly

Meatly CEO Owen Ensor

Owen Ensor. © Meatly
Interviews

Meatly: “As the Number of Cultivated Meat Companies Proliferates, We Hope to Set the Standard for the Industry”

Meatly is a cultivated meat company which became the first in Europe to receive regulatory approval after gaining clearance to sell cultivated chicken for pet food in the UK last year. The company achieved this milestone with a team of ten after raising just £3.5 million. Meatly also recently became the first company to be certified under C-Label, a new trademark for cultivated food products launched by V-Label. The certification aims to help consumers understand the production process behind cultivated meat, while enhancing trust and acceptance of cultivated products. Owen Ensor is the CEO of Meatly; previously, he was a Bain consultant and ran an insect protein facility. We spoke to him to find out more about the company’s partnership with C-Label. As the first …

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Cultivated pet food

© Meatly
Pet Food

Meatly & THE PACK Launch “World’s First” Pet Food Containing Cultivated Meat

UK cultivated meat producer Meatly has partnered with plant-based pet food brand THE PACK to launch what is claimed to be the world’s first pet food made with cultivated meat. Called Chick Bites, the product combines plant-based ingredients with Meatly’s cultivated chicken, providing an alternative to traditional dog treats. A limited release of the product will be available at Pets at Home Brentford, London, from February 7. Pets at Home is a British pet store chain and one of the largest investors in Meatly; with the new launch, it has reportedly become the first retailer globally to sell pet food containing cultivated meat, aligning with its sustainability goals. Meatly now plans to raise additional funding to expand production and make its cultivated chicken more widely …

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Cultivated meat C-Label

© V-Label
Cultivated, Cell-Cultured & Biotechnology

V-Label Introduces C-Label, a New Certification for Cultivated Food Products

V-Label, the organization behind one of the world’s best-known vegan and vegetarian trademarks, has announced the launch of a new certification for cultivated food products. Called C-Label, it is said to be the first independent authority to certify cultivated food producers around the globe. To qualify, products must meet several conditions: Animal-free cell growth media must be used. Any interventions or procedures requiring animals must be demonstrably necessary, painless, and stress-free. Animals must not be killed during the procurement or manufacturing process. End products must be GMO-free, though GMOs may be used in the production process. Antibiotics must not be used, and products must be made using a pathogen-free process. They must also be free of heavy metals and plastics. Cell extractions from animals must …

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Ivy Farm and Finnebrogue partner to bring cultivated Wagyu beef to the UK  

Image courtesy of Ivy Farm
Protein

“Admirable and Important” – Meatly & Ivy Farm Respond to UK’s New Alternative Protein Innovation Centre

This morning saw the UK’s announcement of the National Alternative Protein Innovation Centre (Napic), spearheaded by the University of Leeds, with a total investment of £38 million to explore innovations in plant-based, cultivated, and fermentation-derived foods. Professor Anwesha Sarkar, project leader for NAPIC and director of research and innovation at the University of Leeds’ School of Food Science and Nutrition, comments: “A phased transition towards low-emission alternative proteins which have a reduced reliance on animal agriculture is imperative to deliver sustainability and protein equity for one and all. “NAPIC will provide a robust and sustainable platform for open innovation and responsible data exchange and collaboration with partners from industry, regulators, academic partners and policymakers that mitigates the risks associated with this emerging sector, and also addresses …

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A drawing of a happy dog under the sun by Noochies!

© Noochies!

Pet Food

Noochies! Starts FDA Approval Process as Cultivated Pet Food Inches Closer to Shelves

US pet food brand Noochies! announces that it has initiated the first steps of the regulatory process to introduce a cultivated chicken dog product in the US market. Further Foods, the brand’s parent company owned by Canada’s CULT Food Science, has completed and submitted a feeding trial protocol for dogs to the FDA. The feeding trials, necessary to ensure the novel ingredient’s safety and efficacy, will start later this year, contingent on the FDA’s approval. The protocol’s design was developed in collaboration with Dr. Sarah Dodd, co-founder of the US startup Friends & Family Pet Food Co. Noochies! has already introduced two unique products featuring an alternative protein: Freeze-Dried Dog and Cat Snacks, crafted with a dried yeast protein developed by CULT Food Science. Mitchell Scott, …

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Meatly's cultivated chicken for pets approved for sale in the UK, first products to hit shelves this year.

Image courtesy of Meatly
Cultivated, Cell-Cultured & Biotechnology

Meatly’s Cultivated Chicken for Pets Approved for Sale in the UK, First Products to Hit Shelves This Year

The UK’s Meatly, previously Good Dog Food, announces that it has received regulatory clearance from relevant UK Government departments to produce and sell cultivated meat for pet food, making it the first company in the country to obtain such authorization. The company explains that its cultivated chicken has undergone extensive testing and has been confirmed free from bacteria, viruses, GMOs, antibiotics, harmful pathogens, heavy metals, and other impurities. Its production facility has also been approved to produce and handle its cultivated chicken. Meatly has successfully developed and manufactured the UK’s first cultivated chicken product for cats, Omni Feast, with its first commercial partner, the plant-based pet food company Omni. With this approval, the first samples will be launched in the UK later this year, making …

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Meatly unveils a new affordable protein-free culture medium that it claims will revolutionize the production of cultivated meat.   

Image courtesy of Meatly
Cultivated, Cell-Cultured & Biotechnology

Meatly Unveils “Groundbreaking” Protein-Free Culture Medium at £1 Per Liter

UK cultivated pet food company Meatly, formerly known as Good Dog Food, unveils a new affordable protein-free culture medium that it claims will revolutionize the production of cultivated meat.    The high cost of the growth media used to cultivate meat is a significant obstacle to achieving price parity with traditional meat products. To address this challenge, Meatly has developed a “first-of-its-kind” culture medium priced at only £1 per liter, slashing the costs a hundredfold or more. Moreover, prices can be even lower when larger volumes are purchased.  The solution, described as a groundbreaking development, does not contain serum, animal-derived components, microcarriers, steroids, hormones, growth factors, and antibiotics. It is made with food-safe ingredients, an essential step in making cultivated meat a safe, affordable, and sustainable alternative …

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Cultivated pet food company Meatly, previously Good Dog Food, has revealed what it claims to be the world's first cultivated meat product for cats.

© Meatly
Cultivated, Cell-Cultured & Biotechnology

Meatly and Omni Unveil UK’s First Cultivated Meat Product for Cats

UK cultivated pet food company Meatly, previously Good Dog Food, has unveiled what it claims to be the world’s first cans of cat food made with cultivated chicken. The first batch, manufactured with its first commercial partner, Omni, a leader in the UK plant-based pet food scene, is a chicken pâté that blends Omni’s plant, yeast, and algae proteins with Meatly’s cruelty-free meat grown from chicken egg cells. Pets at Home, an early investor in Meatly, will be the first retailer to sell Omni Feast Chicken Revolution presented in 150g tins (enough for a single meal) at roughly £1, according to the announcement. “Owen Ensor, co-founder and CEO of Meatly, said, “It is incredibly exciting to see the first ever cans of cultivated pet food fly off the production …

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Czech startup Bene Meat Technologies (BMT) has become the first company in the world to obtain EU Certification to produce and sell cultivated meat for pet food.

© Bene Meat Technologies (BMT)
Cultivated, Cell-Cultured & Biotechnology

Has Cultivated Meat for Pet Food Really Been Approved in EU? The Complicated Story of Bene Meat (and Others in the Space)

Two weeks ago, a press release was widely distributed by Czech startup Bene Meat Technologies, titled “Bene Meat Technologies is the first company in the world to be licensed to produce and sell cultured meat as dog and cat food” The release stated, ” On 7.11.2023, the Czech startup Bene Meat Technologies (BMT) won the world championship to produce and sell cultured meat for PET FOOD needs. With the certification obtained from the European Feed Materials Register, it becomes the only entity in the world that can produce and sell this product for PET FOOD needs.[…] Bene Meat Technologies is thus the first entity in the world to be authorised to produce and sell cultured meat for PET FOOD.”  This apparently groundbreaking news was covered …

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Cultivated pet food company Good Dog Food rebrands as Meatly.

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Company News

Good Dog Food Rebrands as Meatly Ahead of Cultivated Chicken Product Launch in the UK

UK cultivated pet food company Good Dog Food announces its new identity and the launch of a new consumer-facing website: Meatly. As part of the announcement, the company revealed that it has secured key partnerships with manufacturers and is preparing for an “upcoming” UK product launch. Meatly explains that it’s collaborating with the UK’s Food Standards Agency and the Department for Environment Food & Rural Affairs to obtain approval to commercialise its cultivated chicken for the pet food industry. Owen Ensor, CEO of Meatly, says: “We’re thrilled to announce our rebrand to Meatly, in what marks an exciting new chapter for us as a team and brand. We chose the name ‘Meatly’ because we wanted to celebrate the fact that it is real meat, made the …

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