Binggrae’s Plant-Based Melona Ice Cream Bars Achieve Triple Sales Growth in Europe
South Korea’s Binggrae, a manufacturer of ice cream, milk products, and snacks since 1967, has developed a dairy-free version of its iconic honeydew Melona ice bars, aiming to expand to other dynamic markets besides the USA. Australia, Canada, and Europe maintain high non-tariff barriers for imported dairy products, posing significant challenges to foreign companies. To streamline its entry into these markets, Binggrae revamped Melona’s recipe by using oats to replace skimmed milk while maintaining the sweet’s unique flavor. Binggrae expanded overseas in 1995, first arriving in Hawaii and becoming a household brand. However, it was not until 2016 that the company opened a US branch in San Francisco, selling ice cream bars, pints, and mochi. According to the manufacturer, Melona is America’s favorite Korean ice …