IFFA, the international trade fair for meat and alternative proteins, has announced GFI Europe as a strategic partner for 2022. The partnership will “promote technological advancement and exchange between the meat and alternative protein industries.”
Messe Frankfurt
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In Tune With the Times: Leading International Trade Fair IFFA to Showcase Processing Tech For Alt Proteins
Looking to the future and with an eye on potential development; IFFA, the long-established leading trade fair for the global meat industry, will be opening up to alternative proteins from 2022. A quite clear objective: to become the top event in the international protein industry. “Plantbased products as a topic are not new at the IFFA; over the past years, however, the increasing desire on the part of consumers for alternative products to meat and fish has given it a boost” – Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt GmbH “The procedures and techniques for the processing and packaging of meat goods and of alternative protein products are very similar. So for us it is a logical step to open the IFFA …