MIGHTY and Weetabix


Food & Beverage

MIGHTY and Weetabix Celebrate M.LKOLOGY Launch With Breakfast Bundle Collaboration

MIGHTY and Weetabix have joined forces to launch limited-edition breakfast bundles. The collaboration comes as the British plant milk brand debuts its highly realistic M.LKOLOGY range. Weetabix is the most popular breakfast cereal in the UK, and the collaboration aims to show that M.LKOLOGY tastes as good as cows’ milk on cereal. Consumers can choose from three bundles — Weetabix Protein, Weetabix Organic, and Oatibix. Each comes with two cartons of MIGHTY’s new M.LKOLOGY milks, in Whole and Semi varieties. As part of the collaboration, MIGHTY and Weetabix have also created some unusual recipes using their products, including vegan chicken schnitzel and an overnight cheesecake. International expansion MIGHTY launched in 2018 and quickly became the UK’s leading pea milk brand. The company then expanded with …



Egg Alternatives

Framptons Sees Plant-Based as the Future – Transitions From Egg Wholesale to 80% Plant-Based

Proving that plant-based is the future, Framptons has moved from egg wholesale to plant-based, evolving into the biggest co-packer of plant-based drinks in the UK with plant-based now accounting for 80% of the company’s business. “Roughly eight out of ten enquiries are plant-based. Of those, five relate to oat” Founded in 1898, family-owned business Framptons evolved into a contract packer and manufacturer for well-known brands in the plant-based industry such as Mighty Pea and Shaken Other. Today, the plant-based beverage business accounts for 80% of the Framptons’ operations, underlining the general shift of consumer preferences towards plant-based alternatives. Responding to industry developments The company states in a page titled Is Dairy Udder Threat? that “many consumers are transitioning to flexitarian diets. 41% of UK consumers …


Mighty Pea

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Company News

Mighty Pea: “World Plant Milk Day is a Great Opportunity to Make a Change”

It’s day three of our celebratory series about the wonderful world of plant milks, leading up to World Plant Milk Day this Saturday 22nd. We are featuring different plant milk brands every day this week to see how they are celebrating and how they envision the future of the milk industry. Today we have two wonderful brands — Mighty Pea from the UK and Sproud from Sweden, both specialising in pea protein.