Mighty

Mighty Drinks

© Mighty Drinks
Company News

UK Alt-Milk Brand Mighty Drinks Seeks New Owners After Entering Administration

Mighty Drinks, a UK-based producer of plant-based oat and pea milk, has entered administration following financial difficulties linked to rising costs and declining consumer confidence. The company, which was one of the UK’s fastest-growing dairy alternatives brands, appointed administrators from Interpath Advisory on June 17. Struggles with investment & financial sustainability As initially reported by Just Food, the company’s parent organization, Watkins Drinks Limited, struggled to secure necessary investment, which ultimately led to its decision to appoint James Clark and Howard Smith from Interpath as joint administrators. The firm’s product range, sold in supermarkets and health stores across the UK, included pea-protein and oat-based milks. Tom Swiers, food and drink sector lead at Interpath, explained that while Mighty Drinks had developed a strong product portfolio, …

more

MIGHTY and Weetabix

© MIGHTY
Food & Beverage

MIGHTY and Weetabix Celebrate M.LKOLOGY Launch With Breakfast Bundle Collaboration

MIGHTY and Weetabix have joined forces to launch limited-edition breakfast bundles. The collaboration comes as the British plant milk brand debuts its highly realistic M.LKOLOGY range. Weetabix is the most popular breakfast cereal in the UK, and the collaboration aims to show that M.LKOLOGY tastes as good as cows’ milk on cereal. Consumers can choose from three bundles — Weetabix Protein, Weetabix Organic, and Oatibix. Each comes with two cartons of MIGHTY’s new M.LKOLOGY milks, in Whole and Semi varieties. As part of the collaboration, MIGHTY and Weetabix have also created some unusual recipes using their products, including vegan chicken schnitzel and an overnight cheesecake. International expansion MIGHTY launched in 2018 and quickly became the UK’s leading pea milk brand. The company then expanded with …

more

Topics:

MIGHTY founders, Tom and Nick Watkins

Image courtesy of Mighty
Investments & Finance

Mighty Plant-Based Milk Raises £8M for International Expansion

Mighty plant-based milk has raised £8 million in new capital as the fast-growing UK alt dairy brand looks to invest in international expansion. Mighty will also launch its new cutting-edge fermentation technology as it looks to lead the next generation of plant-based milks.  Pea-based pioneers Originally known for its pea-based milks, Mighty has expanded its product range which now features oat-based products, vegan protein powders, and shakes. Mighty has the goal of simplifying and democratising the plant-based milk segment, with the brand’s research showing over 70 different types of plant milk on the market, from soy- to potato-based. This complexity of choice, Mighty believes, can prove a barrier to entry for first-time buyers.  The Yorkshire-based brand now has its sights set on expanding into EU …

more

Topics: