MIGHTY and Weetabix Celebrate M.LKOLOGY Launch With Breakfast Bundle Collaboration
MIGHTY and Weetabix have joined forces to launch limited-edition breakfast bundles. The collaboration comes as the British plant milk brand debuts its highly realistic M.LKOLOGY range. Weetabix is the most popular breakfast cereal in the UK, and the collaboration aims to show that M.LKOLOGY tastes as good as cows’ milk on cereal. Consumers can choose from three bundles — Weetabix Protein, Weetabix Organic, and Oatibix. Each comes with two cartons of MIGHTY’s new M.LKOLOGY milks, in Whole and Semi varieties. As part of the collaboration, MIGHTY and Weetabix have also created some unusual recipes using their products, including vegan chicken schnitzel and an overnight cheesecake. International expansion MIGHTY launched in 2018 and quickly became the UK’s leading pea milk brand. The company then expanded with …
