Aussie Plant-Based Brand MILKLAB Seeks Growth Opportunities in SEA Markets
MILKLAB, an Australian barista plant-based milk brand currently available in 19 countries across Asia, the Middle East, and South Africa, says it has further expansion plans in Southeast Asia (SEA). Last December, as part of its first regional marketing campaign in Southeast Asia, the global alternative milk brand kicked off a series of pop-ups in Singapore called MILKLAB Oat Float for consumers to taste coffee blended with its MILKLAB Oat Milk. In addition, the company implemented MILKLAB Coffee Run, a month-long promotional event to create brand awareness that offered one-for-one beverages at 16 prominent cafes in the city. Peter Brown, Regional Sales Director for Asia, Middle East, told FoodNavigator-Asia: “By combining brand activations targeting both trade partners and consumers, we aim to increase brand awareness and …
