© Alt Dairy Future

Marketing & Media

Ministry of Mylk Relaunches as Alt Dairy Future, Will “Accelerate Switch From Conventional Dairy”

Global marketing community Ministry of Mylk has relaunched with the new name Alt Dairy Future. The community aims to bring alt-dairy brands together to accelerate the transition away from traditional dairy products. Two new initiatives have been introduced to coincide with the relaunch. One is a website, altdairy.org, which will allow companies to communicate with consumers about the advantages of dairy alternatives. The other is a new mark for the industry, which members will be able to display on their packaging and marketing materials. The community is now accepting new members, with other benefits of membership including collective marketing initiatives, PR and marketing support, networking opportunities, and features on altdairy.org. Emulating big dairy’s tactics Alt Dairy Future initially launched in June of last year, based …

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Cow Ministry of Mylk

Image courtesy of Ministry of Mylk

Marketing & Media

The Ministry of Mylk Wants You! Alt Dairy Brands Urged to Mirror Big Dairy Tactics

With the industry reflecting on Oatly’s recent $2.12 billion IPO, a new global marketing community for alt dairy has launched with a rallying cry for companies to come together and emulate the techniques of big dairy. Known as the Ministry of Mylk, the new marketing community is on a mission to help grow alt-dairy products and brands. “For years, national and international dairy associations have existed to help bolster the fortunes of the global dairy industry” By encouraging alt dairy players to join forces to accelerate the pace of change, Ministry of Mylk is looking for brands to join membership and benefit from the collective marketing opportunities that come with being part of a wider community. Based in London, but with a global reach, Ministry …

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