Ministry of Mylk Relaunches as Alt Dairy Future, Will “Accelerate Switch From Conventional Dairy”
Global marketing community Ministry of Mylk has relaunched with the new name Alt Dairy Future. The community aims to bring alt-dairy brands together to accelerate the transition away from traditional dairy products. Two new initiatives have been introduced to coincide with the relaunch. One is a website, altdairy.org, which will allow companies to communicate with consumers about the advantages of dairy alternatives. The other is a new mark for the industry, which members will be able to display on their packaging and marketing materials. The community is now accepting new members, with other benefits of membership including collective marketing initiatives, PR and marketing support, networking opportunities, and features on altdairy.org. Emulating big dairy’s tactics Alt Dairy Future initially launched in June of last year, based …
