Minor Figures

all-purpose oat milk

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Milk- and Dairy Alternatives

Minor Figures Launches All-Purpose Oat Milk at Tesco and Morrisons

Best known for its barista milk alternatives, UK brand Minor Figures has expanded its range with two varieties of all-purpose oat milk. While the brand’s barista range is aimed at specialty coffee, the Everyday oat milks are designed to be suitable for all applications, including cereal, hot drinks, and smoothies. Everyday Oat contains no added sugars and is fortified with calcium and vitamins, while Everyday Oat Light is similar but made with less oil to lower its fat content. The range made its debut at 250 Waitrose stores in June, before launching at all Holland & Barrett locations nationwide. Now, the oat milks have launched at 300 Tesco and 400 Morrisons stores, and are expected to be available via Ocado in the near future. “We’re …

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Investments & Finance

Minor Figures Oat Milk Secures Investment from Danone VC Firm and Green Monday

UK oat milk brand Minor Figures has received investment from Danone Manifesto Ventures and David Yeung’s Green Monday Group. The investment amount was not disclosed. Clemence Delcourt, Danone Manifesto’s chief investment officer, has also joined Minor Figures’ board of directors.  The news comes as Minor Figures, a fast-growing alt-dairy brand, continues to expand its product portfolio and international retail growth. In March, the company predicted 100% YOY growth as it launched its oat milk into 700 Tesco stores across the UK. This week, it debuted its first refrigerated plant-based beverages at 250 Waitrose locations. “Minor Figures is fully aligned with our goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future,” commented Clemence Delcourt of Danone. “ Stuart and the …

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Company News

Alt Milk Brand Minor Figures Becomes B Corp Certified

Minor Figures, the UK’s No.1 fastest-growing alt milk brand with products available in over 40 countries, announces it is now one of 4,856 B Corps around the world. The news comes weeks after the company announced it is expecting 100% YOY growth in revenue for the next three years, following a year of sustained growth and an RSV increase of £9million. In terms of sustainability, the company says it offsets 100% of its carbon emissions by investing in carbon credits to support carbon removal projects, including: Shade Grown Coffee Project, Nicaragua, Bamboo Aforestation Project, Nicaragua, and Chinchiná River Forestry Project, Colombia, which work to restore biodiversity, reforestation, and support local communities. Additionally, Minor Figures began a scheme last September to place oat m*lk refill stations …

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Facts & Figures

Minor Figures Predicts 100% YOY growth as Barista Oat Trio Rolls Out Into Tesco

Minor Figures, which claims to be the UK’s No.1 fastest-growing alt milk brand, today announces the launch of its trio of oat m*lks into Tesco and a list of independent retailers through distributors such as Bidfood & Stores Supply. The product portfolio is now available in over 40 countries worldwide. From next Monday 21st March, Tesco will stock Barista, Barista Organic, and latest addition Barista Light, across 700 stores nationwide. This expansion brings the brand’s UK retail footprint to 2,500 grocery stores and over 5,000 coffee shops and independents, following a reported period of sustained growth which saw its RSV increase by £9million in the last 12 months. Furthermore, Minor Figures states that it is projecting a 100% YOY growth in revenue for the next …

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Products & Launches

Minor Figures Launches Barista Light Oat as Part of Carbon Neutral Portfolio

East London oat-based coffee specialist Minor Figures has added Barista Light Oat to its carbon neutral range of plant-based barista drinks as the company continues to see success in the UK, US and Asia. “Unlike the other alternative milks, we aren’t trying to replicate dairy, but design products that allow the true flavour profile of the coffee to shine through” The plant-based oat milk market is experiencing steady growth and, according to forecasts, is expected to continue to grow strongly this year, with new oat milk varieties predicted as the main growth drivers. The alternative coffee company’s new product Barista Oat Light joins Standard Barista Oat and Organic Barista Oat to bring its Oat Milk range to three offerings. Early Bird in Canned Plant-Based Coffee …

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