Oat-Based Cheese Brand Mö Sees 88% Sales Growth in Finland, Eyes European Expansion
Mö, a Finnish food technology company, is expanding its portfolio of oat-based cheese alternatives after securing substantial growth in Finland and the Nordics. Founded in 2020 by sisters Annamari and Johanna Jukkola, who grew up on a dairy farm, Mö has quickly gained recognition for its sustainable and functional plant-based products. The oat advantage The company’s offering includes a range of vegan cheeses made from a proprietary oat-based formula developed using locally sourced Finnish oats. The blend, which incorporates up to 70% fresh oat drink, enables the cheeses to maintain authentic flavors, creamy textures, and excellent meltability, while offering healthier nutritional profiles compared to conventional dairy products. The cheeses also contain less fat, functional fibers, and no artificial additives. “We’re not just making cheese alternatives, …