Oat Milk Brand MOMA Launches New Chilled Range After Achieving 70% Growth
British oat milk brand MOMA has launched chilled oat milk in two varieties — Whole and Semi. The products are now available at 220 Waitrose stores nationwide, with launches at other retailers such as Morrisons and Ocado to follow. According to MOMA, the oat milk is barista-quality and foams perfectly without splitting. Unlike many other brands, it is made in the UK and not produced from concentrate. MOMA is the fastest-growing ambient oat milk brand in the UK, achieving 70% growth last year. After the brand’s initial launch in 2020, it sold over two million litres in the first 15 months. Acquisition In December, soft drinks giant A.G. Barr (owner of brands such as Irn Bru and Rubicon) acquired a 60% stake in MOMA. It …
