founder of oat milk brand moma

Founder Tom Mercer. © MOMA

Products & Launches

Oat Milk Brand MOMA Launches New Chilled Range After Achieving 70% Growth

British oat milk brand MOMA has launched chilled oat milk in two varieties — Whole and Semi. The products are now available at 220 Waitrose stores nationwide, with launches at other retailers such as Morrisons and Ocado to follow. According to MOMA, the oat milk is barista-quality and foams perfectly without splitting. Unlike many other brands, it is made in the UK and not produced from concentrate. MOMA is the fastest-growing ambient oat milk brand in the UK, achieving 70% growth last year. After the brand’s initial launch in 2020, it sold over two million litres in the first 15 months. Acquisition In December, soft drinks giant A.G. Barr (owner of brands such as Irn Bru and Rubicon) acquired a 60% stake in MOMA. It …


MOMA Foods Oat Milk Barista

©MOMA Foods

Investments & Finance

A.G. Barr Moves into Plant-Based Milk with MOMA Foods Acquisition  

British soft drinks giant A.G. Barr has announced the acquisition of a 60% stake in oat specialist MOMA Foods. The move marks the first foray into the rapidly-growing plant-based milk sector. Famous for its soft drink products such as Irn-Bru and Rubicon, A.G. Barr has declared that it will assume full ownership of MOMA Foods over the next three years, as reports show one in three Brits are now drinking plant-based milk. Oat milk is the most popular option amongst consumers and further growth is expected. MOMA Foods, founded by Tom Mercer in 2006 in a railway arch in London, produces an oat milk range as well as low-sugar granola and muesli branded products. The oat milk recently won the Best Vegan Milk category in …