Insa Mohr, CEO of Mooji Meats

Insa Mohr, courtesy of Mooji Meats

veg+ Interviews

Mooji Meats: “As Ribeyes Are Arguably the Most Popular Yet Intricate Meats, We Chose Them as Our Flagship Product”

Mooji Meats, a Harvard spinoff that has developed a premium plant-based ribeye steak with the aim of bringing meat alternatives to fine dining, was founded in 2022 and quickly saw success after participating in the Y Combinator accelerator program. Previously utilizing a 3d printing methodology, the startup has now developed a more natural process whereby its proprietary platform replicates muscle structure with plant fibers, claiming to offer the firmest texture and most authentic mouthfeel available. The plant-based steak is described as juicy with real marbling and connective tissues that mimic animal meat when cut. We spoke with CEO and founder Insa Mohr, who explains that European consumers are more open than Americans to trying plant-based meats, and that, in many ways, Mooji “is bridging the …

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Mooji Meats premium plant-based ribeye steak

© Mooji Meats

Company News

Mooji Meats: Bringing Premium Plant-Based Ribeye Steaks to Fine Dining

Mooji Meats is a Harvard spinoff that has developed a premium plant-based ribeye steak with the aim of bringing meat alternatives to fine dining. The company uses a proprietary platform to replicate muscle structure with plant fibers, claiming to offer the firmest texture and most authentic mouthfeel available. The plant-based steak is described as juicy with real marbling and connective tissues that mimic animal meat when cut. Currently, the plant-based ribeye is being piloted at select upscale steakhouses on the East Coast. This includes Vinyl Steakhouse in Chelsea, Manhattan, where the dish is priced at $47. Larger partnerships will be announced later in the year. “The perfect meat-free ribeye” Mooji Meats was founded in 2022 and quickly saw success after participating in Y Combinator, a …

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