More Meat: Thai Meat Alternatives Made From Locally-Grown Mushrooms
More Meat is a Thai company making alt-meat products from splitgill mushrooms, a variety that grows on rubber trees in the country’s plantations. The splitgill mushroom has a meaty flavour and texture with little need for seasonings. Despite this, it is rarely used as a food ingredient. More Meat has set out to change this with two alt-meat products — mince and larb tord (spiced Thai meatballs). The company is also planning to launch a range of ready meals. Additive-free alt-meat While meat alternatives created for the Western market are usually pre-seasoned, many Thai consumers prefer to add their own seasonings, which are likely to vary according to the dish. Additionally, Thai consumers are increasingly looking for products free of additives. To cater to this, …
