Dunkin’ continues to increase its on-the-go vegan options, adding a plant-based protein patty to its menu, working with Kellogg’s owned MorningStar Farms to launch the new Southwest Veggie Power Breakfast Sandwich.
MorningStar Farms’ New Steakhouse Style Burger Targets Omnivores
MorningStar Farms, a plant-based subsidiary of Kellogg, is introducing its latest plant-based offering, the Steakhouse Style Burger, in a move to cater to the taste preferences of omnivores. This product launch comes at a time when the plant-based burger market is seemingly saturated with options, sparking queries about the decision to add another contender to the mix. Yet, with traditional meat consumers constituting a significant portion of plant-based protein purchasers, MorningStar Farms has designed the Steakhouse Style Burger to mimic the taste and texture of real meat. Joe Beauprez, senior director of marketing, frozen foods at MorningStar Farms, explains, “We know shoppers have been seeking a premium plant-based burger option – something that’s already seasoned and truly tastes like meat, but with prep simple enough …
