Japan’s most popular domestic burger chain, MOS Burger, is now offering a new version of its plant-based Green Burger. The burger was first launched in March last year to cater to changing consumer demands.
The NIKKEI Asian Review has outlined how COVID-19 reinforces the demand for plant-based meat in Asia and is creating competition within the Asian market. Both new brands as well as established food producers are now competing alongside Western plantbased brands, hustling to become established in the lucrative Asian market.
According to Japanese news platform Sora News, Japan’s most popular domestic burger chain has added a vegan burger called The Green Burger. Mos Burger, with the MOS as an abbreviation for “mountain, ocean, sky” – has reportedly begun offering a 100% plantbased option this month as interest in veganism continues to rise in Asia.