Jenny Goldfarb/ Unreal Deli

Jenny Goldfarb ©Kathleen Lantos Photography

Investments & Finance

Unreal Deli Announces Series A Round and $50M Valuation

Plant-based brand Mrs. Goldfarb’s Unreal Deli announces a Series A fundraising round with investors Mark Cuban and the Getty family. Cuban and Getty kicked off the round, which the company is keeping open to allow other plant-based investors to join. Both parties reportedly valued the company at $50M, with Cuban re-investing $500,000 in addition to his original seed investment of $250,000. The strong start to this round is the latest success for the company, which first gained national fame following a 2019 appearance on the Shark Tank television show. Created by Jenny Goldfarb, the brand went on to quickly expand and enter thousands of retail locations across the US, including Publix and Whole Foods Markets. In May, Unreal officially launched at 40 Costco locations with …


Unreal Deli Trio

©Unreal Deli

Food & Beverage

Mrs. Goldfarb’s Unreal Deli Launches into Costco with New Bulk Packs

Mrs. Goldfarb’s Unreal Deli announces its plant-based deli slices are now available in 40 Costco locations across Southern California and Hawaii. For the launch, the brand has created an exclusive combo pack featuring all three of its signature meats, and will host in-store product sampling in June.  The new 1 ½ lb combo packs include 8 oz each of Unreal Deli’s Steak Slices, Corn’d Beef, and Roasted Turk’y slices, allowing customers to enjoy the full product line at a bargain value. On June 6, 10, and 11,  Unreal Deli will be present at all 40 store locations to sample its products prepared with Vevan dairy-free cheese.  From Shark Tank to sub chain “It’s now going to be easier than ever to stay stocked up on …


Turkey Submarine Sandwich

©Only Plant Based!/ Unreal Deli

Food & Beverage

Only Plant Based! Joins with Unreal Deli and Acelerate to Launch First Vegan Sub Chain

Condiment maker Only Plant Based!, Mrs. Goldfarb’s Unreal Deli and Acelerate are partnering to create America’s first vegan sub shop chain. The new chain is now operating through Acelerate’s ghost kitchen and delivery platform in Austin, Denver, LA, NYC, and Raleigh, with more cities to come. Through the partnership, Only Plant Based! is supplying its creamy eggless dressings, mayo and sour cream to top Unreal Deli’s submarine sandwiches. The two brands plan to bring their plant-based sub menu to locations throughout America. “It’s an ideal partnership and an example of how the plant-based experience can be enhanced through a collaborative business model,” says Only Plant Based! consulting chef George Vutetakis. “This venture brings together companies who have specific expertise and passion for their products in …


Expo West 2022 Outdoor Event

©Natural Products Expo West

Food & Beverage

Expo West 2022 Recap – The Top 8 Plant-Based Innovations

Natural Products Expo West, the world’s largest natural and organic trade show, successfully held its first in-person event after a two-year hiatus last week, from March 8-12. The highly anticipated show attracted more than 2,700 exhibitors and 57,000 industry attendees to Anaheim, CA to make personal connections, attend keynote talks and discover the latest innovations in natural food, beverages and ingredients.  Vegconomist was on-site seeking out the most interesting, creative and groundbreaking animal-free products and brands. From realistic vegan bacon and sushi to indulgent pizzas and mochi ice cream, this year’s plant-rich offerings did not disappoint. Out of dozens of exciting new products, we’ve selected eight particularly noteworthy innovations, along with full photo galleries of our favorite finds.  1. Gluten-Free Breaded Chicken – Daring Daring, …


Mrs Goldfarb

©Mrs Goldfarb's Unreal Deli


Mrs Goldfarb’s Unreal Deli: “Food Like Ours Keeps People From Needing to Eat an Animal to Have a Good Sandwich”

Mrs Goldfarb is the much-loved creator of vegan sandwich meats, most notably the plant-based corned beef, which shot her to fame on TV’s Shark Tank with an investment from Mark Cuban in 2019. Since then her brand Mrs Goldfarb’s Unreal Deli seen massive success for its range of vegan sandwich meats.


Mrs Goldfarbs & Quiznos small

©Mrs. Goldfarb's Unreal Deli

Food & Beverage

Quiznos to Offer Mrs Goldfarb’s Vegan Corned Beef Prior to Appearance on TV’s Shark Tank

Quiznos announces its partnership with Mrs. Goldfarb’s Unreal Deli. Beginning November 15, its new Plant-based Corned Beef sandwich will be available in Denver locations for a limited time. Then on On November 17, Mrs. Goldfarb’s plant-based corned beef will be featured on ABC’s investor series Shark Tank.