Müller Vegan will hit the shelves in March, to debut with four products based on rice and coconut in pure, cinnamon, chocolate and vanilla flavours. The dairy giant is also launching four oat-based drinks in chocolate, banana, vanilla and caramel. The launch is accompanied by a TV/print/social media and POS campaign, which is expected to reach 550 million contacts.
Müller Launches its First Vegan Products in the UK: Plant-Based Corner Yogurts & Rice Pudding
German dairy brand Müller is launching plant-based versions of two of its most popular products — corner yogurts and rice pudding — in the UK. Described as “delicious and creamy”, the corner yogurts feature a portion of coconut-based yogurt with a separate add-in, with either strawberry and pomegranate puree or crunchy chocolate balls. The rice pudding is also coconut-based and comes in vanilla and chocolate flavours. While Müller is a popular brand in the UK, some consumers such as ethical vegans may prefer not to purchase the new products. A recent investigation by animal rights group Viva! found that some farms supplying Müller use “zero grazing” methods, where cows are never allowed outdoors and calves are separated from their mothers immediately after birth. “A natural …
