Irish dairy giant Kerry Food announces the launch of vegan line Naked Glory in the UK, a range of plantbased meat products based on soya and wheat protein. The new product range includes sausages, burgers, minced meat and meatballs. The products are currently on offer at Tesco and Asda, with more retailers to follow shortly.
Kerry Group’s Naked Glory Rebrands as Taste & Glory With £1M Advertising Drive
Kerry Foods announced yesterday that its plant-based brand Naked Glory is to rebrand as Taste & Glory, in order to better reflect its focus on taste credentials, and cites that since receiving two Great Taste Awards the new name is a clear signal of the brand’s intention to champion great-tasting food in the meat-free sector and propel the category forward. “In an increasingly busy meat-free category, superior taste is what is going to continue to drive growth” Originally launched in 2019, the company claims that newly rebranded Taste & Glory is the largest dedicated meat-free brand launched in the last two years. Since operations began the brand has reached an RSV of over £9.5million with six different product formats including sausages, quarter pounders and ready-to-eat …