Kerry Foods Taste & Glory burgers

©Kerry Foods

Marketing & Media

Kerry Group’s Naked Glory Rebrands as Taste & Glory With £1M Advertising Drive

Kerry Foods announced yesterday that its plant-based brand Naked Glory is to rebrand as Taste & Glory, in order to better reflect its focus on taste credentials, and cites that since receiving two Great Taste Awards the new name is a clear signal of the brand’s intention to champion great-tasting food in the meat-free sector and propel the category forward. “In an increasingly busy meat-free category, superior taste is what is going to continue to drive growth” Originally launched in 2019, the company claims that newly rebranded Taste & Glory is the largest dedicated meat-free brand launched in the last two years. Since operations began the brand has reached an RSV of over £9.5million with six different product formats including sausages, quarter pounders and ready-to-eat …

more