Ellen Kim, Nasoya

Ellen Kim, image courtesy of Nasoya


Nasoya: “We Really Cracked the Code to Create a Plant-Based Steak That Tastes Great”

We have been following the launches and developments of Nasoya since its parent company Pulmuone entered the plant-based meat category in 2021. The South Korean leader launched the Plantspired line under the Nasoya brand the following year, which has seen huge success (with sales up by an impressive 800% in October of last year) and multiple flavor extensions for the notable Plantspired steak which was featured in our recent roundup of popular plant-based steaks around the world. Nasoya is certainly one to watch, in our humble opinion. Marketing Director Ellen Kim kindly took the time to tell us more about the brand and its plans for the future. Can you please introduce Nasoya? Nasoya is the nation’s leading brand of tofu and Asian-inspired plant-based foods, …


Chef cooking/ preparing tofu

©Pulmuone USA

Gastronomy & Food Service

Pulmuone and Culinary Institute of America Award $10,000 for Tofu Innovation Challenge

Pulmuone USA, maker of Nasoya tofu products, reveals it has awarded $10,000 in scholarships to three student winners of The Tofu Innovation Challenge, which it created in partnership with CIA Consulting, a division of The Culinary Institute of America (CIA). Hosted at CIA’s New York campus, the contest was designed to showcase the versatility of tofu and plant-based dishes, and offered CIA students an opportunity to win scholarship funding toward their tuition.  Pulmuone says eight students out of 60 applicants were selected for the challenge, who subsequently spent two months experimenting with tofu and other plant-based ingredients while perfecting recipes. The panel of judges included CIA Chef Instructor Aaron Foglietta and Nasoya representatives, who evaluated the final dishes based on creativity, presentation, taste and accessibility …



New Gochujang Steak © Nasoya

Meat- and Fish Alternatives

Nasoya Introduces New Flavors to Award-Winning Plantspired Steak Range in USA

Nasoya, a brand under Pulmuone Foods USA, a wholly-owned subsidiary of Pulmuone South Korea, is known as the maker of the country’s leading brand of tofu, with a nearly 70% market share in the US. Ahead of Expo West, the company announces two flavor extensions to its Plantspired range: Plantspired Plant-based Steak is now available in Korean Gochujang flavor, while Plantspired Toss’ables adds a new Sweet Chili variety.  Steady success in the category Following the hire of ex-vice president of Johnson & Johnson Kilsu Cho as General Manager in 2019, Pulmuone first entered the plant-based meat space with the Plantspired line, debuting with 20 products for the global market. Nasoya first introduced its award-winning Plantspired Korean BBQ Steak to retailers across the US last March. …


List of the best plant-based steak products in North America

© Juicy Marbles

Food & Beverage

The 9 Most Incredible Brands Disrupting Steak with Plants (North America)

While plant-based burgers, sausages and meatballs have long dominated the alt-meat landscape, creating realistic steak from plants has always represented the highest, if seemingly unattainable goal, for many brands. But thanks to fearless and relentless innovation, a host of shockingly meaty and juicy plant-based steaks have arrived on the US and Canadian market, and are rapidly coming to the fore. Here, vegconomist takes a look at the most noteworthy names bringing animal-free steak to mainstream consumers.  1. Beyond Meat  While not a fully structured filet, Beyond’s “revolutionary” plant-based steak tips marked a major milestone for the company, which previously only offered ground-textured products like burgers and sausages. According to CEO Ethan Brown, Beyond Steak took five years of extensive R&D to develop. The product can …