Naturli

Henrik Lund, founder & CEO of Naturli

Henrik Lund © NATURLI’ Foods
Interviews

Naturli: “We Are Convinced That We Have the Best Vegan Butter on the Market”

The Danish brand NATURLI’, a subsidiary of the Norwegian group Orkla, has been respected for its 100% plant-based products based on selected organic ingredients since its foundation in 1988. The NATURLI’ range now includes a wide range of vegan foods and beverages, including vegan ice cream, vegan yogurt, and meat alternatives, in addition to its famous butter. In the past few months, NATURLI’ has successfully built up its own sales department for the food service sector, among other things, and would like to focus even more on this area in the future. The company was also represented at the last ANUGA, the world’s leading trade fair for food and beverages in Cologne, where it presented a number of new product innovations. We spoke in an …

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Naturli' becomes plant-based partner of Brentford FC

© Brentford FC/Naturli'
Company News

Naturli’ Becomes Official Plant-Based Partner of Brentford Football Club

Danish brand Naturli’ has been named as the official plant-based partner of UK Premier League football club Brentford FC. As part of the collaboration, Naturli’ will offer product samples on match days; the brand previously handed out free plant-based ice creams at Brentford’s game against Manchester City in May. The partnership has been described as “a significant step towards introducing fans to the world of plant-based food and cuisine”. Through various engaging activities, Naturli’ hopes to challenge preconceptions about plant-based food and enhance the experience of Brentford fans. “We warmly welcome Naturli’ as the official plant-based food partner of Brentford FC. Their commitment to taste, quality, and sustainability mirrors our values, and we’re enthusiastic about introducing their offerings to our fans and the Brentford team,” …

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Milk- and Dairy Alternatives

Naturli’: Redefining Vegan Excellence with Unparalleled Taste and Quality

Naturli‘ has emerged as a true pioneer in the realm of vegan products, captivating consumers with its exceptional offerings. From the heart of Denmark, the flavorful journey began in 2017, taking even the most hardcore butter-loving Danes by storm. Within just a couple of years, Naturli’ Plant Butter successfully created an entirely new category, redefining the possibilities of plant-based alternatives. Today, Naturli’ has expanded its reach to over 40 countries, proving that vegan alternatives can delight even the most devoted butter enthusiasts. “Our secret ingredient for creating exceptional vegan products? Going all in on incredible taste that leaves our customers craving more!” shares Henrik, the visionary behind Naturli’s success. “At Naturli’, taste is the ultimate driving force. We pour our hearts and taste buds into …

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Naturli' Plant Butter Spread in US

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Retail & E-Commerce

Naturli’ Launching Award-Winning Milk-Free Butter in US Stores

Danish vegan foods brand Naturli’ is bringing its award-winning plant-based butter to US retail for the first time. Starting in June, the company’s popular palm oil-free butter will launch in HEB stores throughout Texas.  Naturli’s product will be available in two formats – the European Style Plant Butter Block and Plant Butter Spread, reports VegOut. Made with ingredients like cocoa butter, almond butter, canola oil and carrot juice, Naturli’s butter is highly popular across Europe and the UK, where its taste and texture has been praised by both consumers and culinary professionals.  In February, the brand’s butter received a Superior Taste Award from the International Taste Institute. CEO Henrik Lund originally sought to launch Naturli’ products in the US sooner, but the 2020 pandemic disrupted those …

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naturli's milk-free zone vegan block

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Milk- and Dairy Alternatives

Naturli’s Milk-Free Spreadable and Vegan Block Win Superior Taste Award

Danish organic plant-based food producer Naturli’ announces it has won the Superior Taste Award for two of its milk-free butter products: Spreadable and Vegan Block. Made with rapeseed, coconut, shea nuts, and almonds, Naturli butter is a favourite alternative to dairy butters and spreads among both consumers and professional taste experts. Taste is everything The International Taste Institute helps consumer F&B companies improve the quality of their products and increase their sales with the renowned Superior Taste Award certification. “Taste is everything! More than 200 professional taste experts tried our products for this test and found them worthy of a star!” the company posted on social media. Naturli Foods has been producing plant-based alternatives since 1988, with plant-based versions of drinks, breakfast products, meat-free products, and spreads …

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Henrik of Naturli' Foods

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Opinion

Op Ed: Henrik Lund, CEO Naturli Foods

In the second instalment of our brand new Opinion section which will feature the views and insights of leaders and figures from across plant-based and cell-based industries; Henrik Lund, CEO of hugely popular Danish plant food producer Naturli Foods, talks about how we need to accelerate our green transition. Speeding up the green future Going shopping in a supermarket is becoming a nightmare for consumers. They can really feel the effects of war in Europe and high inflation when they have to pay at the checkout. I try to remind myself that a crisis always brings something good with it, even though it can be difficult to focus on that here and now. My guess is that the global crisis will push the taste for …

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naturli' créme fresh

Image: Henrik Lund on LinkedIn
Milk- and Dairy Alternatives

Naturli’ Créme Fresh Named Vegan Product of the Year

Naturli’ Créme Fresh has been named Vegan Product of the Year by the Danish Vegan Association, after receiving more votes than any other product nominated. Made from rapeseed oil combined with seasonings such as onion and tarragon vinegar, the sour cream alternative is said to be ideal for adding the final touch to salads. The product is available from some Danish supermarkets and online retailers. Naturli’ expands Naturli’ is a Danish plant-based brand that was established in 1988. The company now offers a huge range of products, from vegan butter and spreads to meat alternatives such as burgers. Naturli’ has expanded as far afield as Australia, where it recently opened a new plant-based site in Sydney. The facility produces beef and chicken alternatives for the …

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Danish Plantbased Business Association

Image source: Danish Plantbased Business Association social media
Politics & Law

Danish Government Launches “Plant Fund” to Invest $100M in Plant-Based Foods 

The Danish government will invest over $100 million into a new ‘Plantefonden’ – or Plant Fund – to promote climate-friendly plant-based foods. The Danish Plantbased Business Association has been named on the board of the Plant Fund, an initiative of the Danish Agency for Agriculture. A historic amount of DKK 675 million (100 million USD) has been set aside until 2030 for the Plant Fund, going exclusively to plant-based foods. The Plant Fund is a central initiative in the agricultural agreement in the Danish government, as it looks to embrace the climate benefits and increased food security of the plant-based economy.  All political parties but one in Denmark have got behind the landmark agreement. The Danish Plant-Based Foods Association has pushed hard for the fund …

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Naturli’ Foods burger and mince

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Company News

Naturli’ Foods Opens Plant-Based Site in Sydney as Australian Market Soars

Naturli’ Foods, the Danish plant-based leader, has opened an alt meat manufacturing facility in Sydney, Australia. The move comes as market research shows that Australia is currently the third-fastest growing vegan market worldwide. “We believe there will be future opportunities for innovation that will directly benefit shoppers Down Under” Based in North Rocks, Sydney, Naturli’ has now started producing vegan beef products at the dedicated and entirely vegan manufacturing plant. The new facility represents a joint venture between Denmark-based Naturli’ and Australian food distributor and vegan sector specialist Botany Group.  Naturli’ Foods was established in 1988 and will be producing its Naturli’ Plant Based Mince, Naturli’ Plant Based Burgers, and Naturli’ Chick’n Style Mince at the new facility, for sale in major supermarkets and independents nationally. …

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Naturli' Do Not! Call Me M_lk milk

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Products & Launches

Do Not! Call Me M_lk is the Same as Cow’s Milk Claims Denmark’s Naturli’

Danish vegan heritage brand Naturli’ has released Do Not! Call Me M_lk, a new plant-based drink that claims to be a like-for-like alternative to cow’s milk. With a new blend of plant proteins, Do Not! Call Me M_lk boasts the same nutrient content as semi-skimmed milk with less than half the carbon footprint.  “It’s an important step in our food product transition” – Secretary General, The Vegetarian Society of Denmark. Developed and produced in Denmark, Do Not! Call Me M_lk has the same protein, calcium, B2, B12, and vitamin D as cow’s milk, with a percentage of fat that is slightly above semi-skimmed milk but with fewer carbohydrates. The fully vegan alternative can be used in the same situations as cow’s milk too, with similar …

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HENRIK Lund Naturli'

Founder Henrik Lund ©Naturli'
Interviews

Naturli’: “We Are On a Global Journey and We See Great Ways of Expanding the Consumption of Green Foods”

Danish heritage brand Naturli‘ has been producing like-for-like plant-based alternatives since 1988 and has no plans to slow down any time soon. Last year, the Scandinavian pioneer opened a plant-based café in Oslo, the capital of Norway, as well as launching a new line of frozen vegan food products across the UK. We caught up with CEO Henrik Lund to talk about strategic partnerships, plant-based going mainstream, and Denmark’s role in the movement. What is Naturli Foods’ elevator pitch? Naturli’ is a unique cross-category brand. We embrace mainstream consumers with 1:1 uncompromising taste and texture in dairy products, meat-free products and ice cream. Our target is to provide you with the food you consume during a day – plant-based only and without sacrificing on taste vs. conventional food. One-stop shopping …

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Green Nuggets Naturli

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Products & Launches

Naturli’ Partners With Scandanavia’s Biggest Poultry Producer For ‘Green Nuggets’ in Gas Stations

An unlikely partnership has formed in Denmark between popular plant-based producer Naturli‘ Foods and Scandi Standard, the Swedish owners of the Danpo group, Scandinavia’s biggest producer of poultry. Together they have produced “Green Nuggets” which are now available at 107 Q8 service stations across the country, while 57% of Danes report a desire to cut down on meat. “It is expected that the green nuggets and other plant-based products will amount to five per cent of Q8’s total food sales in 2024, and that figure will increase in the following years,” says Helle Skov director of Q8 service stations. Naturli’s CEO Henrik Lund reports to vegconomist that, after several taste tests, the plant-based nuggets have the crisp and crunchy texture of traditional nuggets as well …

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Marketing & Media

Naturli’ Launches New Frozen Products into the UK in Response to a “New Kind of Democracy”

A new line of 100% plant-based frozen food products from hugely popular Danish brand Naturli’ is now on sale in many UK locations due to customer demand. Henrik Lund, CEO at Naturli’ describes a new kind of consumer democracy, as food co-operative SUMA responded to requests from consumers on social media for the products.

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Henrik Lund: Naturli Foods CEO

© Naturli' Foods
Interviews

Naturli’: “Plant-Based Foods are the Future and the Future is Now.”

For a long time, the meat industry has effectively been plundering the world. Overconsumption of animal products has led to overfishing, unilateral land management and a huge waste of resources. One could almost say that the balance of the world has been destroyed. But change is happening. For example, the Danish company Naturli’ wants to use its plant-based products to bring the world back into balance. In an interview with Henrik Lund, we learned more about this mission.

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