Isabella Aldridge of Neat

Isabella Aldridge. Image supplied.

Interviews

Neat: “We Aim to Make Neat a Globally Recognized Name Synonymous With Quality, Convenience, and Innovation in Plant-Based Dining”

Plant-based fast food chain Neat Burger has recently announced a rebrand, dropping “Burger” from its name to become simply Neat. The change heralds a new era for the brand, which will now shift its focus towards fresher, healthier dishes in line with evolving consumer demands. Launched in 2019, Neat has four locations in London along with international locations in Milan and New York City. Following the opening of the NYC restaurant last year, Neat reported that sales had beaten expectations, and the company subsequently raised $18 million in Series B funding. Formula 1 driver Lewis Hamilton is a long-time backer, and the chain has also previously received investment from Leonardo DiCaprio. Isabella Aldridge, Head of Brand & Marketing at Neat, told us more about the …

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Fast Food

Neat Burger Announces Rebrand to “Neat” with New Look and Focus on Fresh, Healthy Ingredients

Plant-based fast food concept Neat Burger has announced that it will rebrand to Neat, rolling out a new menu featuring “brighter, healthier and fresher” ingredients. The rebrand is a response to customer feedback and will feature a new look and feel at physical locations, along with the removal of self-service tablets in favor of more interactive customer service. In terms of menu offerings, the change will cater to growing consumer preferences for natural, whole food plant-based meals. The new concept was soft-launched at Neat Victoria and Neat Soho yesterday, February 12, and will officially open at these locations, along with Neat Camden, on February 19. Neat Wembley, along with the chain’s international locations in New York City and Milan, will follow later in the year. …

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Neat Burger to close four London locations

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Fast Food

Neat Burger to Close Four London Locations Following Decrease in Footfall

UK-based vegan restaurant chain Neat Burger has announced it will be closing four of its London locations due to “macro pressures reflected across the industry”. The company said the shift towards remote and hybrid working patterns had reduced footfall, while rising food, energy, and property costs were also negatively impacting sales. Neat Burger’s losses increased by 140% last year, reaching £7.9 million. Consequently, the chain’s restaurants in Liverpool Street, Canary Wharf, Oxford Street, and Westfield Stratford will close before Christmas, leaving four remaining locations. Neat Burger says any future expansion will focus on compact, high-footfall locations, and has dropped plans for new sites in Kings Road, Waterloo, Queensway, and the O2 Arena. The chain will also work to expand its delivery radius in partnership with …

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Neat Burger

© Neat Burger

Fast Food

Neat Burger Continues its Epic Expansion with First-Ever Italian Location

The UK vegan fast food chain Neat Burger, backed by the famous animal and environmental activists Formula One driver Lewis Hamilton and actor Leonardo DiCaprio, has gained media attention in Italy. As revealed by local newspapers, the first-ever Neat Burger in Italy will open its doors in Milan on November 15, 2023. The new restaurant will be inside Merlata Bloom, a newly opened mega mall in Cascina Merlata, a district of the Northern city. The chain will offer its popular menu of plant-based versions of all-American classics, including burgers, shakes, wraps, and sandwiches. However, to make it more local, the chain will introduce Italian products, such as pesto and mozzarella, said Italy24. Moreover, according to Green Me, the Milanese eatery will feature table service, taking inspiration …

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Image courtesy of OmniFoods

Food Service

OmniFoods & Neat Burger Launch Seafood Menu with Sustainable Twist in NYC

OmniFoods announces a new foodservice partnership with plant-based fast food chain Neat Burger to launch a seafood menu at the chain’s store in Nolita, New York City, from the 18th of October. As part of the collaboration, Neat Burger is introducing two plant-based seafood options: Neat Fish & Chips, a classic British delicacy, and Crispy Fish Sandwich, a favorite garnished with Neat Burger’s unique toppings.  Both menu items will feature OMNI Golden Fillet, a vegan alternative that is said to perfectly replicate the taste and texture of traditional battered fish. Made with pea protein, shiitake mushroom powder, and rice protein, Omni’s fish fillet received the Monde Selection Silver Award from the International Quality Institute in 2022. It has also been voted best vegan fish by PETA UK.  …

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Chunk Foods chunk steak sandwich

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Fast Food

Chunk Foods Partners with Neat Burger to Launch Chunk Steak Sandwich in Manhattan

Chunk Foods has unveiled its newest foodservice partnership, this time collaborating with Neat Burger, a vegan fast-casual restaurant headquartered in London UK. The centerpiece of this collaboration is the Chunk Steak Sandwich, now available exclusively at Neat Burger’s Nolita location in the heart of Manhattan.  This partnership represents a significant step forward for Chunk Foods, as it marks the introduction of Chunk Steak to the fast-casual dining landscape. Founder and CEO of Chunk Foods, Amos Golan, expressed his enthusiasm for the collaboration, stating, “We’re thrilled to partner with Neat Burger to introduce the Chunk Steak Sandwich. This marks a milestone as Chunk steak becomes available at a fast-casual dining establishment for the first time.” The Nolita location opened earlier this year, making it the first …

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Konscious Plant-Based Sushi

© Konscious Foods

Market & Trends

Navigating Turbulence: 8 Plant-Based Brands Riding the Crest, Not Weathering the Storm

While some brands are struggling in the current economic climate (both plant-based and conventional), many are not just surviving but thriving, expanding into new markets and raising large sums of funding. Here, we take a look at some of the biggest industry success stories of 2023. Konscious Foods Canada’s Konscious Foods raised $26 million in seed funding at the beginning of this month, with the aim of making its plant-based seafood more widely accessible. The company now plans to launch at over 4,500 more stores across North America by the end of the year, while also expanding into more food service locations. The seafood alternatives are already available at all Whole Foods locations US-wide, and one investor says it expects Konscious Foods to “transform plant-based …

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Neat Burger founders

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Investments & Acquisitions

Neat Burger Raises $18M as Sales at First US Location Beat Expectations

Plant-based fast food chain Neat Burger has raised $18 million in a Series B round led by private institutional investment firm B-Flexion. Other participants included Formula One driver Lewis Hamilton (a longtime backer), Chimera Capital, and new investors such as Real Madrid goalkeeper Thibaut Courtois. Neat Burger will use the funding to continue expanding its global reach. The news comes after the UK-based chain opened its first permanent US location in Nolita, New York City, last month. Sales so far have beaten expectations, and the store is currently the best performing in the group’s estate due to high levels of repeat purchases. “We see New York as a tastemaker gateway to the US, and by all metrics it has been our most successful launch to …

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Neat Burger Nolita

Credit: Vito Oliva, image supplied

Fast Food

Lewis Hamilton’s Neat Burger Opens First US Location in New York City

Neat Burger, the plant-based burger chain by F-1 champion Lewis Hamilton, has opened its first permanent US restaurant. Located in NYC, the opening is part of the chain’s plans to open 30 additional outlets around the globe in the coming years, following the success of its eight UK locations. Situated in the Nolita neighborhood of Lower Manhattan, the first US-based Neat Burger offers a menu of plant-based burgers, chick’n sandwiches, hot dogs, tater tots, fries and milkshakes. For the grand opening, Neat Burger offered free burgers to the first 100 guests, and reports it received a huge response, with hundreds of guests lining up to celebrate the occasion.  The Nolita restaurant follows Neat Burger’s six-month temporary pop-up location in UrbanSpace on Park Avenue. The company’s …

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Delivery Services

Lewis Hamilton-Backed Neat Burger Launches on Uber Eats in London

UK-based vegan restaurant chain Neat Burger has made its food available for delivery in London via the Uber Eats app. It comes as the chain launches a new menu featuring dishes such as Buffalo Cauli, Mac n Cheeze, and Nasty Nachos. Another recent addition is the limited-edition Chick’n & Waffles, which consists of a toasted Belgian waffle and fried vegan nuggets topped with bacon bits and maple syrup. These menu options will all be available via Uber Eats, along with favourites like the Smash Daddy, Buffalo Chick’n, and signature Neat Burger. The launch is part of the delivery service’s drive to offer a wider variety of options, with the aim of catering to all dietary requirements. Celebrity backers Since its launch in 2019, Neat Burger …

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Neat Burger

© Neat Burger

Fast Food

Neat Burger to Expand into Dubai and Italy, With Eventual Retail Launch Planned

As reported by FoodNavigator, plant-based QSR chain Neat Burger is set to expand into new markets following its successful launch in the US. Co-founded by Formula One driver Lewis Hamilton, Neat Burger currently has eight locations in London and one in New York. The UK-headquartered chain will open its first Dubai location in November, and has also revealed plans to expand into Italy in the near future. Neat Burger says it will also eventually launch its products for retail, after first building up a customer base via its restaurants. The company cites other brands that have successfully made the transition, such as Pizza Express and Nando’s. Global expansion Neat Burger first announced plans to expand globally back in 2020, when it had just three restaurants. …

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Neat Food Co/ Burger Leonardo DiCaprio Invests

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Celebrities

Leonardo DiCaprio Now an Investor in Lewis Hamilton’s Neat Food Co

The NEAT Food Co, the UK vegan fast food chain backed by Lewis Hamilton, reveals actor Leonardo DiCaprio has joined the group as a strategic investor. Bloomberg reports that NEAT’s most recent valuation is $100 million. Today, Thursday April 28th, NEAT is also initiating a $30M Series B funding round to accelerate its growth, according to the company’s press release. The news is part of an omnibus of major developments as the group embarks on an international expansion. According to NEAT, the Series B will primarily involve US investors, and funds will be used toward strengthening its CPG pipeline, new products, and expanding team hires.  Other company news: NEAT’s US expansion will begin in New York City, with its flagship Neat Burger store opening in …

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Gaia's Farming Co. and Neat Burger

© Gaia's Farming Co. / Neat Burger

Company News

Lewis Hamilton’s Neat Food Co. to Enter USA Following New Senior Hires

Lewis Hamilton’s Neat Food Co. announces three new senior hires as it gears up to expand into the US. The company plans to open restaurants across the country and is additionally set to launch several products into retail. The new hires include Jeffrey S. Fried, former Chairman of Sweetgreen, and Henrik Fjordbak, former COO at Joe & The Juice. Both Fried and Fjordbak will join Neat’s Advisory Board. Vincent Herbert, former CEO of Le Pain Quotidien, has been hired as the Chief Executive of Neat Burger USA and will oversee the chain’s US expansion. New York flagship A Neat Burger popup is set to open in midtown New York this month, with a flagship location opening in Manhattan in the autumn. Locations in other US …

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Gaia's Farming Co. and Neat Burger

© Gaia's Farming Co. / Neat Burger

Products & Launches

Gaia’s Farming Launches Hemp Milk in Lewis Hamilton’s Neat Burger 

Gaia’s Farming Co. – the hemp-focused biotech – has launched its Hemp & Coco Chocolate M*lk into Neat Burger restaurants across the UK. The partnership is starting with an introductory Valentine’s Day offer of a burger, fries, and chocolate milk for just £9.99. One of the UK’s most popular plant-based restaurant chains, Neat Burger, will now stock the sustainable milk alternative on its fully vegan menu. Hemp makes a sustainable milk alternative as it absorbs four times more carbon than trees per acre and is entirely zero waste, while also exceptionally rich in nutrients, according to Gaia’s Farming.  Neat Burger, backed by F1 star Lewis Hamilton, is currently valued at $70 million and recently announced plans to triple in size, both nationally and internationally. Tommy …

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Products & Launches

Neat Burger Launches Cheeseburger Into Space With Message That Rise of Vegan Food Will Be Meteoric

Neat Burger, backed by Formula One driver Lewis Hamilton, has slashed the price of its cheeseburger from £6.49 to £1.99 for World Vegan Month, celebrating by launching the cheeseburger into outer space. The chain says it wanted to send out the message that the rise of plant-based foods will be “meteoric”. Neat Burger says that hot air balloons and 100% recovered rigs were used to minimise the environmental impact of the stunt.  With the promotion, which runs until the end of the month, the burger underprices McDonald’s £3.49 McPlant burger. Neat Burger hopes the reduction will make plant-based living more affordable, accelerating the transition to a more sustainable food system. The cheeseburger consists of a pea protein patty topped with vegan cheese. It is served …

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Filet no Fish Neat Burger

Filet no Fish Burger © Neat Burger

Gastronomy & Food Service

Lewis Hamilton’s Neat Burger Chain Set For Rapid Growth

Neat Burger, the vegan fast-casual chain backed by F1 star Lewis Hamilton along with Beyond Meat investor Tommaso Chiabra, is to open an additional seven London locations followed by a further 20 dark kitchens offering delivery-only. The chain, which recently launched the first plant-based fish burger in UK fast food, operates three existing London sites with a fourth confirmed this week for Canary Wharf.

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Filet no Fish Neat Burger

Filet no Fish Burger © Neat Burger

Products & Launches

Lewis Hamilton’s Neat Burger Launches Vegan ‘Filet-no-Fish’ to Rival McDonald’s

Lewis Hamilton‘s UK-based vegan restaurant Neat Burger today launches the Filet-no-Fish burger, which the chain claims is the first plant-based fish burger in a UK fast-food chain. To mark the launch of the Filet-no-Fish burger, Neat Burger is offering 20% off for today only, through Deliveroo. List of available areas below.

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