Neggst Launches Its Plant-Based Egg Alternative in Retail for the First Time in Berlin
Neggst, the Berlin-based startup specializing in plant-based egg alternatives, has officially launched its product for direct consumer purchase. For the first time, the innovative egg replacement is available at Die Vegane Fleischerei – Friends not Food, a well-known vegan butcher shop in Berlin. This marks the brand’s entry into retail, following significant interest and inquiries about the product’s availability over the past few months. The decision to partner with Die Vegane Fleischerei is a strategic one. The shop, led by Simon Basaglia, has been an early supporter of Neggst, recognizing the potential of the product and offering its backing from the outset. Local partnerships like this are seen as crucial for introducing new plant-based options to a broader consumer base, making it easier for people …