new food hub

ProVeg NFH egg dishes

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Egg Alternatives

What’s Driving Consumers to Try Plant-Based Egg Products?

Plant-based eggs are gaining consumer favour. This isn’t a recent development, however, the rate at which the industry is growing is surprising. In its recent New Food Hub article, ProVeg International uncovers the main consumer motivators for plant-based eggs and dives into the micro-drivers within each.  Throughout the piece, ProVeg shares insights to equip businesses with the knowledge they need to understand their consumers and attract them to the blossoming alt-egg market. Consumers value health  Research shows that health is the greatest driver in the plant-based egg market, due to numerous health risks and allergies associated with animal-based eggs, as well as the benefits of consuming plant-based alternatives. Plant-based eggs appeal to health-conscious consumers for a number of reasons: Low to no cholesterol: By swapping …

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ProVeg - succeeding on supermarket shelves

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Retail & E-Commerce

Succeeding on Supermarket Shelves: How Integrated-Segregated Product Placement Can Promote Sustainability and Boost Profits

ProVeg International has recently published an infographic explaining the most effective way to merchandise your plant-based products in retail. The infographic highlights the importance of targeting flexitarians with an ‘integrated-segregated’ approach on supermarket shelves.  This merchandising method is important for two reasons. Firstly, flexitarians are more likely to embrace plant-based alternatives when they’re easy to find. Secondly, it is an effective way to mitigate the perceived risk of stocking plant-based alternatives in the chilled section – with the right positioning, pricing, and marketing, the plant-based products will be a hit, and you will also be able to reduce the detrimental impact of food waste. Click here to read the full infographic, and find out more about this merchandising approach alongside advice from a behavioural insights …

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cafe restaurant

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Gastronomy & Food Service

Menu Integration Can Nudge Consumers Toward More Sustainable Choices

With many food service businesses committing to net-zero targets, it is more important than ever to embrace sustainability on menus, normalizing the consumption of plant-based products.  Consumers are habit-driven, meaning that there’s an inherent obstacle to them adopting new eating habits, even if the desire is there in the first place. ProVeg International’s most recent report explores how choice architecture and nudge principles can be used to increase flexitarian purchases of plant-based meals across the Global North so that your business can keep pace with modern consumer demands. One of the simplest ways that companies can nudge consumers towards sustainable options is through menu integration. Segregating plant-based menu items suppresses mainstream sales. One study found that putting vegetarian items in separate areas or boxes on …

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marketing checklist ProVeg

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Marketing & Media

ProVeg: Best Marketing Practices in the Plant-Based Space

This article is part five of the Vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International’s new whitepaper ‘Marketing Best Practices’ compiles the top marketing strategies for plant-based brands and creates a summary checklist for busy marketing executives. These insights are based on ProVeg International’s market research across tens of thousands of households in Europe and the US, along with extensive interviews with more than 50 leading plant-based food brands. One checklist collated by ProVeg International highlights the key information brands need to emphasise on the front of their product. Indulgence Emphasise indulgence (flavour and taste) above all else. This is the primary consumer motivation. Use indulgent descriptors and provenance …

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sustainable retail ProVeg

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Sustainability / Environment

How to Align Your Environmental and Sustainability Goals With Modern Consumer Preferences

This article is part four of the Vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. Both consumers and businesses are increasingly aware of the urgent need for more sustainable retail – it’s time to align your sustainability goals. Fortunately, there’s a single solution that’s convenient, popular, and scalable and which can propel you towards sustainable success: shifting to plant-rich products. This will help counter the deforestation caused by animal agriculture, cut food-related emissions in half, and help move you toward your net-zero targets. Plant-based is a win-win The 2021 pan-EU Smart Protein survey, led by ProVeg International, found that 62% of European consumers want their food to be environmentally sustainable and …

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eco labelling ProVeg New Food Hub

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Sustainability / Environment

Environmental Impact Labelling: Opportunities For Brands & Retailers

This article is part three of the Vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. Modern consumers are demanding more sustainable products and this trend is accelerating, with people increasingly viewing a plant-rich diet as a key solution. Following high-profile endorsements from the UN and IPCC, environmental impact is now the number-two reason for consumers choosing plant-based products (moving up the ranks from previous years). With more consumers seeking planet-friendly diets, there’s an opportunity for brands and retailers to meet this new and growing demand. But offering sustainable products alone isn’t enough – you need to communicate the benefits.  Globally, 85% of people have shifted towards more sustainable purchases over the …

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alt meats

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Studies & Numbers

Give up Animal-Based Shelf Space for Plant-Based Alternatives to Improve Your Bottom Line

A new report has highlighted why it is in retailers’ best interests to sell more plant-based products and how alt meats can drive turnover and profit. In partnership with vegconomist, food awareness organization ProVeg International has revealed how retailers can improve their bottom line through plant-based profits.  Revealing that 86% of plant-based consumers are flexitarians and that demand for plant-based alternatives has doubled in the last two years, the new ProVeg report shows how plant-based can be more profitable for retailers than animal-based, while also boosting sustainability and net-zero targets. Retailers can see increased overall profits of up to 37% by following the strategy outlined.  Leading retailers are moving away from the conventional segmentation of animal-based and plant-based products and are embracing consumer demand for …

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Market & Trends

Plant-Based Profit: Which Low-Risk Product Ranges are Most Lucrative?

Demand for plant-based alternatives has never been higher. With up to 40% of European consumers now actively reducing their meat and dairy intake, brands and retailers alike need to keep expanding their plant-based ranges to meet the market’s evolving needs. In partnership with vegconomist, food awareness organisation ProVeg International has revealed which product categories present the biggest opportunities for plant-based producers.  For the majority of consumers, personal health is a key motivator for embracing a plant-rich diet. “Since the beginning of the pandemic, there has been a continued shift in consumer purchasing toward natural and organic products that enhance health and immunity,” explains Tony Olson, founder of SPINS, a global nutrition data agency. Regardless of their motivations for turning to plant-rich diets, consumers still want …

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About vegconomist

ProVeg International Partners With vegconomist to Offer Exclusive Insights On Plant-Based Foods

Food awareness organisation ProVeg International has teamed up with vegconomist to offer our readers speedy access to the latest insights from ProVeg’s New Food Hub. The New Food Hub is the ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides designed for busy people. From global market data, case studies, and professional recommendations, the New Food Hub provides actionable insights in one easy-to-use place.  Every Monday, Vegconomist readers will get exclusive early access to insights on a range of subjects from the New Food Hub, starting next week with product categories that present the biggest opportunity to expand plant-based profits with the lowest risk.  Breakthroughs in plant-based, cultured, and fermented foods are already accelerating changes in consumer behaviour. With vegconomist’s early access …

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PV New Food Hub

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Facts & Figures

ProVeg Launches New Food Hub as Ultimate Guide to Increasing Plant-Based Revenue

ProVeg International has launched a platform called the New Food Hub, which provides expert guides to help plant-based businesses increase their revenue. The Hub will feature content such as global market data, case studies, and professional recommendations. Designed for busy people, it provides actionable content such as: 7 key development strategies for plant-based products Convenience by design: How to make plant-based products easy for consumers 5 marketing fails to avoid with plant-based foods How to use influencers to grow your plant-based products. The platform also features advice on optimising product ranges, avoiding common R&D mistakes, improving in-store product placement, and communicating effectively with consumers. “The New Food Hub will provide critical information as we enter into the next phase of growth as an industry,” said …

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