New Roots: “We Honour Swiss Cheese Heritage by Making it More Ethical and More Sustainable”
Alice Fauconnet is co-founder and marketing director at New Roots, a vegan cheese company based in Switzerland. When she’s not inventing the cheese traditions of the future, Alice can be found mountaineering in the Swiss Alps, or advocating for animal rights. New Roots offers a large range of artisan cheeses and spreads as well as yogurts and creamery products. When we last spoke with Alice, back in 2018, she urged that the “dairy industry is an environmental disaster”, and she wasn’t wrong. What is your current product line and which are the bestsellers? We currently offer a range of 12 different cheeses, as well as yogurts and cooking creams. Our two best sellers are the Soft White, our alternative to soft cheese with a rind …