Newform Foods partners with the Plenty Foundation

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Cultivated Meat

Newform Foods Launches the Plenty Foundation to Fight Food Insecurity With Cultivated Protein

South Africa’s Newform Foods (previously Mzansi Meat) has launched the Plenty Foundation, a nonprofit aiming to address food insecurity and malnutrition in Africa through biotechnology. While plant-based proteins will be an important part of this strategy, the Foundation will also work with Newform Foods to enhance the taste and nutrition of plant-based foods with cultivated proteins. As part of its overall strategy to reduce undernourishment rates, the Plenty Foundation will combine philanthropy, commercial R&D, and market partnerships. Currently, the organization is pursuing its first funding round, while also aiming to form partnerships with a wide range of stakeholders. “The Plenty Foundation is more than just another not-for-profit; it’s a movement aimed at revolutionizing how we think about food and nutrition in Africa,” said founder Arturo …

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Newform meatballs

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Marketing & Media

The Era of the Alt Protein Rebrand: Yet Another Cell Ag Company Reveals New Identity

Yesterday, South African cultivated meat company Mzansi Meat revealed on social media its new identity (see below). Mzansi’s rebrand comes as the next in line to a growing list of alternative protein companies undergoing transformation as such products enter the spotlight and become increasingly crucial as part of food system revolution and climate change action. Arguably, this wave of alt protein rebrands began back in May of 2021 when Memphis Meats became UPSIDE Foods, before going on to achieve incredible success which, as we all know, led to the company becoming one of the two pioneering cultivated meat producers granted permission to sell their novel cell-based chicken products to the US public. However this uptick has gained great pace over the past year or so, …

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