Singapore’s Next Gen Foods has spoken with vegconomist previously about its plant-based TiNDLE chicken and plans for widespread expansion. Since our last chat, the brand has appointed Rachel Konrad, previously of Impossible Foods and Tesla, so it was time to catch up again and find out more from Andre Menezes about Next Gen’s plans in the US market.
Next Gen Foods Announces Strategic Media Partnership to Promote TiNDLE Plant-Based Chicken
Next Gen Foods, which owns plant-based chicken brand TiNDLE and dairy-free gelato producer Mwah!, has announced a strategic media partnership. The food tech startup has secured advertising volumes in a media-for-equity deal with SevenVentures, the investment arm of leading German media and digital company ProSiebenSat.1. With an eight-figure value, the investment will help to increase consumer awareness of TiNDLE in Germany, where the brand launched last summer. Next Gen Foods will work with SevenVentures to develop tailored media promotions and advertising solutions within ProSiebenSat.1’s high-reach channels and platforms. The investment will also support long-term awareness-building around the plant-based food category. The new partnership comes after Next Gen Foods raised $100 million in a funding round last year, in what it claimed was the largest ever …