Lavva Plant-Based Yogurt Acquired by Next in Natural, Names Jeff Lichtenstein as New CEO
Dairy-free yogurt brand Lavva announces it has been acquired by its lead operating partner, Next in Natural, a New York-based business development studio. Through the partnership, Lavva is also appointing Jeff Lichtenstein as its new CEO, and adding several strategic investors to its team. According to Lavva, Lichtenstein brings extensive experience in launching and scaling national CPG brands in the natural category. As the founder and CEO of Gourmet Guru (acquired by UNFI), Lichtenstein helped to launch such well-known brands as Chobani, Stumptown Coffee, and Hu. “Lavva is what’s next in natural – delicious and nutritious plant-based products aligned with consumer demand for clean, whole food, functional, regenerative ingredients, and convenience,” says Lichtenstein. “Joining forces with these outstanding partners allows us to fortify the supply chain …
