Though not traditionally known as hugely forward-thinking country, Lidl has released 11 new plant-based products to its own label vegetarian and vegan range in Belgium. Additionally, the international retailer has added a number of vegan sandwich spreads as it looks to keep up with hot competition in the supermarket own-brand vegan segment.
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Lidl Spain Debuts Next Level TV Ad as Spanish Supermarkets Step Up Their Vegan Game
Last year, Lidl launched its own label Next Level Burger into stores across Spain, making it the only Spanish supermarket to produce its own vegan meat. In Spain, Lidl now offers a full range of Next Level products including sausages, beef style burgers, chicken style burgers, ground beef, and chicken fillets. In many stores the products are so popular that they are often sold out. As we reported last month, the annual growth of plant-based food in Spain will be 6.7% and will exceed 521 million euros in 2023, and this progression is most noticeable in the supermarket aisle, where meat alternatives are becoming increasingly prominent. Last year, meat giant Campofrio launched a plantbased burger and Spanish meat processing giant Noel Alimentaria also launched a …
Lidl Switzerland Expands its Meat-Free Range and Creates New Dedicated “Veggie Block” Area in Stores
Lidl Switzerland is expanding its range of vegan and vegetarian products. The retailer now plans to roll out an exclusive meat-free area which it is calling the “veggie block” into all of its more than 140 branches nationwide, having already trialled the new concept in 53 branches.
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Lidl Holds Workshop With Influencers, Customers and Professionals to Invent New Vegan Products
European discounter Lidl has seen success with its Next Level vegan range and has plans to expand it further in future. In a two-day “vegan workshop”, the company worked together with customers, professional cooks and ProVeg experts to taste vegan products and create new plant-based ready meals.
Lidl’s “Next Level Meat” Roadshow To Tour Germany, With Free Tasting of Vegan Dishes in 12 Cities
Visitors to Lidl’s “Next Level Meat” truck, which will take a tour of 12 cities across Germany, will be offered samples of Lidl’s vegan products under its own “Next Level Meat” brand. Vegan burgers, vegan meatballs in tomato sauce and cevapcici with rice salad can be tasted free of charge in the tour while stocks last.
Germany: Lidl Expands Vegan Next Level Meat Range with Plant-Based Minced Meat
Under its newly launched own brand, “Next Level Meat”, Lidl is expanding its range of meat alternatives: from 2nd September, the food retailer will be permanently adding Next Level Mince to its vegan range, plus two ready-made vegan microwaveable convenience burgers as promotional items.
Lidl Brings Fleshless Next Level Burger to all German Branches as of 1st August
After the two Beyond Meat Burger campaigns, Lidl developed the fresh Next Level Burger under its own brand Next Level Meat. The vegan burger patties consist of vegetables, pea, soya and wheat protein as well as beetroot juice.