Though not traditionally known as hugely forward-thinking country, Lidl has released 11 new plant-based products to its own label vegetarian and vegan range in Belgium. Additionally, the international retailer has added a number of vegan sandwich spreads as it looks to keep up with hot competition in the supermarket own-brand vegan segment.
Last year, Lidl launched its own label Next Level Burger into stores across Spain, making it the only Spanish supermarket to produce its own vegan meat. In Spain, Lidl now offers a full range of Next Level products including sausages, beef style burgers, chicken style burgers, ground beef, and chicken fillets. In many stores the products are so popular that they are often sold out. As we reported last month, the annual growth of plant-based food in Spain will be 6.7% and will exceed 521 million euros in 2023, and this progression is most noticeable in the supermarket aisle, where meat alternatives are becoming increasingly prominent. Last year, meat giant Campofrio launched a plantbased burger and Spanish meat processing giant Noel Alimentaria also launched a …
European discounter Lidl has seen success with its Next Level vegan range and has plans to expand it further in future. In a two-day “vegan workshop”, the company worked together with customers, professional cooks and ProVeg experts to taste vegan products and create new plant-based ready meals.
Visitors to Lidl’s “Next Level Meat” truck, which will take a tour of 12 cities across Germany, will be offered samples of Lidl’s vegan products under its own “Next Level Meat” brand. Vegan burgers, vegan meatballs in tomato sauce and cevapcici with rice salad can be tasted free of charge in the tour while stocks last.
Under its newly launched own brand, “Next Level Meat”, Lidl is expanding its range of meat alternatives: from 2nd September, the food retailer will be permanently adding Next Level Mince to its vegan range, plus two ready-made vegan microwaveable convenience burgers as promotional items.