Lidl Next Level Spain

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Marketing & Media

Lidl Spain Debuts Next Level TV Ad as Spanish Supermarkets Step Up Their Vegan Game

Last year, Lidl launched its own label Next Level Burger into stores across Spain, making it the only Spanish supermarket to produce its own vegan meat. In Spain, Lidl now offers a full range of Next Level products including sausages, beef style burgers, chicken style burgers, ground beef, and chicken fillets. In many stores the products are so popular that they are often sold out. As we reported last month, the annual growth of plant-based food in Spain will be 6.7% and will exceed 521 million euros in 2023, and this progression is most noticeable in the supermarket aisle, where meat alternatives are becoming increasingly prominent. Last year, meat giant Campofrio launched a plantbased burger and Spanish meat processing giant Noel Alimentaria also launched a …


Lidl tourt mit veganen Produkten durch Deutschland

Image: LIDL

Fairs & Events

Lidl’s “Next Level Meat” Roadshow To Tour Germany, With Free Tasting of Vegan Dishes in 12 Cities

Visitors to Lidl’s “Next Level Meat” truck, which will take a tour of 12 cities across Germany, will be offered samples of Lidl’s vegan products under its own “Next Level Meat” brand. Vegan burgers, vegan meatballs in tomato sauce and cevapcici with rice salad can be tasted free of charge in the tour while stocks last.