WB Burgers Asia, the Japanese master franchisee of the American burger chain Wayback Burgers, has opened a new multi-brand, plant-based restaurant called "Next Restaurant" in Omotesando, Tokyo.

© WB Burgers Asia

Food Service

New Vegan Restaurant by Wayback Burgers Asia Launches in Tokyo with Diverse Menu and Expansion Plans

WB Burgers Asia, the Japanese master franchisee of the American burger chain Wayback Burgers, has opened a new multi-brand, vegan restaurant called “Next Restaurant” in Omotesando, Tokyo. The restaurant’s menu features a variety of plant-based and gluten-free dishes, including bento boxes such as the Next Foie Gras Kalbi Bento, Next Short Rib Bento, Next Curry Bento, Next Pork Ginger Bento, and Next Beef Bowl Bento. There are also vegan pasta options such as bolognese and carbonara and vegan pizzas and cheesesteaks. To complement the menu, the company created “Niseko & Smoothie,” a new brand highlighting fresh fruits and vegetables sourced from farms in Hokkaido. An “unconventional” concept The new vegan restaurant, described as unconventional (a ghost kitchen), operates as a pick-up and delivery establishment with …

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