Silk Nextmilk Wins Over Thousands of Dairy Fans at Minnesota State Fair
Plant-based milk brand Silk recently attended the Minnesota State Fair to offer samples of Nextmilk, a “dairy-like” beverage created to offer the same taste and texture as traditional cow’s milk. Silk, which is owned by Danone, states it was the only plant-based brand providing samples at the event, which ranks as the largest state fair in the US by average daily attendance. The company sampled Nextmilk to over 44,000 attendees over 5 days – equating to 12 people per minute – and reports that 90% of tasters submitted highly positive feedback. According to Silk, reviewers praised Nextmilk’s creamy taste and texture, and admired the product for being lactose-free. Silk’s presence at the fair is even more noteworthy considering dairy is a top agricultural product in …