NFH

ProVeg NFH xmas

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Marketing & Media

Key Moments for Plant-Based Promotions: Christmas

Christmas is one of many end-of-year celebrations that revolve around food, and probably the most lucrative for businesses in the food industry. For companies looking to target the ever-growing number of consumers eating plant-based products, engaging with Christmas should be integral to your Q4 strategy. ProVeg International recently published an article – the third of a special three-part series – that shares actionable insights for engaging with plant-based consumers at Christmas. The article begins by taking a look at consumer involvement and shopping habits during Christmas time. Research shows that people are often willing to spend more money on food during December, with the average Italian family budgeting the highest amount in Europe for food at Christmas time, averaging €‎220 compared to the rest of …

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ProVeg NFH

ProVeg International

Retail & E-Commerce

4 Quick Ways to Increase Plant-Based Sales Without Increasing Shelf Space

It’s a no-brainer that consumers are becoming increasingly interested in plant-based food and beverages, with the global market now estimated to be worth a staggering $44.2 billion worldwide. Multiple channels of revenue are responsible for this, but certainly, supermarkets and online retailers are playing a massive part. Not all consumers are on board yet though, with barriers still existing that hinder prospective meat-free purchasers. So, what are some of these barriers, can we eliminate them, and ultimately, how can we increase the purchases of plant-based products in retail settings, in-store and online? ProVeg International recently published a report that explores four different techniques retailers can utilise to increase their plant-based sales, without increasing shelf space. Product placement Among these pieces of advice is promoting plant-based …

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ProVeg NFH

ProVeg International

Marketing & Media

Case Study: How Heura Foods Harnesses the Power of Social Media

ProVeg International recently published a case study exploring how Heura Foods harnesses social media to develop its brand and boost sales. Heura is a Spanish plant-based food company that sells plant-based meat alternatives to chicken, beef, and pork. The company has almost 200,000 followers on its Spanish Instagram, with tens of thousands more across its other global accounts – demonstrating the success of its engaging approach to social media. To boost your brand’s social media engagement rates in a manner similar to Heura, ProVeg recommends the following: Use humour to connect with consumers Promote education Collaborate with influencers Overall, crafting a successful social media presence as a plant-based brand is about striking the right balance between being genuine, educational, and promotional. In the words of …

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ProVeg - succeeding on supermarket shelves

©ProVeg International

Retail & E-Commerce

Succeeding on Supermarket Shelves: How Integrated-Segregated Product Placement Can Promote Sustainability and Boost Profits

ProVeg International has recently published an infographic explaining the most effective way to merchandise your plant-based products in retail. The infographic highlights the importance of targeting flexitarians with an ‘integrated-segregated’ approach on supermarket shelves.  This merchandising method is important for two reasons. Firstly, flexitarians are more likely to embrace plant-based alternatives when they’re easy to find. Secondly, it is an effective way to mitigate the perceived risk of stocking plant-based alternatives in the chilled section – with the right positioning, pricing, and marketing, the plant-based products will be a hit, and you will also be able to reduce the detrimental impact of food waste. Click here to read the full infographic, and find out more about this merchandising approach alongside advice from a behavioural insights …

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ProVeg NFH

© ProVeg International
Marketing & Media

Five Ways to Reach New Consumers Through Taste Marketing

Research has shown that taste is the primary motivator for plant-based food purchases, and the good news is that the food produced by many plant-based brands is super tasty! But many consumers don’t yet know this. So how do you get a consumer to taste your product before they purchase it? ProVeg International has recently published a whitepaper which details the most effective ways to leverage taste marketing to attract new customers. These strategies include engaging with: Quick commerce Influencer giveaways Chefs and food services Food trucks In-store discounts Food service as a taste-based marketing strategy Food service in particular is a great taste-centred marketing strategy. Consumers are more likely to experiment with new flavours when dining out than when ordering delivery food, and over …

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