A market report by “Innova Market Insights” has already predicted that veganism will move away from a niche industry and will become more mainstream. There are now new figures that support this forecast.
Nielsen Product Insider
Starbucks: Two Smoothies Added to Vegan Drink Range
Starbucks is expanding its vegan range by introducing two 100% dairy-free “Doubleshot Coffee Smoothies”. The coffee-house chain is responding to the increasing demand from customers for plant-based options. Kevin Johnson, CEO of Starbucks, told Business Insider how important plant-based alternatives are for attracting new customers.