No Meat May Celebrates Twelfth Year With a Record Breaking 76,000 Signups
No Meat May, an annual campaign challenging participants to give up meat for 31 days, is celebrating its twelfth year. The campaign has seen a record-breaking 76,000 signups in 2024, with many more people believed to be taking part unofficially. This is a 33% increase compared to 2023, indicating that interest in plant-based diets continues to rise. Over a million people have taken part in No Meat May since it was founded in 2013. While the UK, the USA, Canada, and Australia see the largest numbers of participants, signups come from over 60 countries worldwide. The campaign has attracted celebrity endorsers such as Dame Joanna Lumley, Fearne Cotton, and Jasmine Harman. “Why not give it a try? Day by day, go without meat, or cut …