Nobell Foods Launches Campaign Exploring Impact of Climate Change on the Future of Pizza
Nobell Foods, a US-based producer of cheeses made with animal-free dairy proteins, has launched a new campaign exploring how climate change could affect the production of pizza. Called Pizza Futures, it consists of a report, limited-run magazine, and public service campaign designed to create change by using pizza as a symbol of how current lifestyles could be threatened by issues such as crop failure. The campaign explores 30 data-driven scenarios of how the future of pizza could look, some where the challenges of climate change have been responded to and others where they have not. The scenarios include solutions such as cultivated ingredients and pizza vending machines that recycle food waste, but these are contrasted with a future where pizza is an expensive luxury item …