Kirsten Strey, marketing director, Nomad Foods

© Nomad Foods


Nomad Foods: “The Development of the Plant-Based Area is Already in the Next Phase”

Nomad Foods (NOMD), Europe’s leading frozen food company and one of the largest in the world, holds a strong portfolio of leading and heritage brands, most prominently Birds Eye in the UK and Ireland, Iglo in Germany and other parts of Europe (having acquired the Iglo Group in 2015), and Findus in Switzerland, Italy, France, Sweden, and other Northern European countries. Kirsten Strey, Marketing Director, DACH, at Nomad Foods previously worked in various top FMCG brand companies and says that with having a family with two children she understands from personal experience the everyday challenge at the family dinner table. Here, Kirsten shares some interesting insights into the positioning of plant-based foods for the mainstream consumer; “The current discussion about plant-based nutrition is extremely linked …


iglo pea grinder


Products & Launches

Iglo Germany Introduces Vegan Baked Fish and Kids Chick*n Dinos to Green Cuisine Range

From May, iglo / Birds Eye’s plant-based Green Cuisine product line will see two new offerings in Germany: vegan “Oven Baking Fish” and “Chicken” Dinos for children. The Green Cuisine, which first launched in Germany in January 2020, covers several European markets and offers affordable supermarket options for plant-based and flexitarian consumers. The line is also popular in the UK where it was launched with a £2 million ad campaign in 2019 and where the line was supplemented last year with three new plant-based chicken SKUs. The oven baked fish consists of rice and wheat proteins and is labelled with Nutri-Score B. The most recent plant-based fish product launch follows the success of the brand’s plant-based fish fingers, a vegan version of the hugely popular …


BlueNalu's whole-muscle, cell-cultured yellowtail prepared in a poke bowl

Whole-muscle, cell-cultured yellowtail ©BlueNalu

Cultivated, Cell-Cultured & Biotechnology

BlueNalu’s Agreement to Bring Cell-Based Seafood to Europe: The GFI Responds

As we reported earlier today, Cellular aquaculture specialist BlueNalu has announced an agreement with Europe’s leading frozen foods supplier, Nomad Foods, in the first-ever agreement in Europe between a CPG company and a cell-cultured seafood company. “This is a huge moment for the future of our oceans.” In light of this landmark in the progress and development of alternative seafood, Carlotte Lucas, corporate engagement manager at the Good Food Institute Europe, said to vegconomist today: “This is a huge moment for the future of our oceans. Nomad Foods is Europe’s largest frozen food company – its partnership with BlueNalu will supercharge progress towards the commercialisation of cultivated seafood, and a truly sustainable seafood industry. “Cultivated seafood is made from a small sample of fish cells, instead of …


Close up of BlueNalu's whole-muscle, cell-cultured yellowtail, beer-battered and deep-fried for fish tacos


Cultivated, Cell-Cultured & Biotechnology

BlueNalu to Bring Cell-Cultured Seafood to Europe With Nomad Foods, Owner of Bird’s Eye & Findus

Europe’s leading frozen foods supplier, Nomad Foods, whose portfolio includes Birds Eye, Findus and iglo, announces a collaboration with cultured seafood pioneer BlueNalu, marking the first agreement in Europe between a CPG company and a cell-cultured seafood company. In January of this year, BlueNalu secured $60 million in the largest financing to date in the cell-based seafood industry worldwide. In April, the San Diego company signed MoU’s with global seafood producer Thai Union and Japan’s largest trading company Mitsubishi Corporation, to develop strategies for cell-grown seafood in Asia. This most recent agreement marks the coming of cell-cultured seafood to Europe and signifies a mutual interest in the commercialization of cell-cultured seafood in the continent to help meet rising demand and support wider efforts to safeguard the long-term …