Nomad Foods Limited (NYSE: NOMD) has reached an agreement to acquire Findus Switzerland. The sellers are ice cream Froneri and a subsidiary of Nestlé SA, which still holds certain intellectual property rights. The purchase, for a total amount of approximately EUR 110 million, will be made on a debt-free free cash basis.
Nomad Foods: “The Development of the Plant-Based Area is Already in the Next Phase”
Nomad Foods (NOMD), Europe’s leading frozen food company and one of the largest in the world, holds a strong portfolio of leading and heritage brands, most prominently Birds Eye in the UK and Ireland, Iglo in Germany and other parts of Europe (having acquired the Iglo Group in 2015), and Findus in Switzerland, Italy, France, Sweden, and other Northern European countries. Kirsten Strey, Marketing Director, DACH, at Nomad Foods previously worked in various top FMCG brand companies and says that with having a family with two children she understands from personal experience the everyday challenge at the family dinner table. Here, Kirsten shares some interesting insights into the positioning of plant-based foods for the mainstream consumer; “The current discussion about plant-based nutrition is extremely linked …