Alternative Protein Shopper/ Consumer with Basket

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Studies & Numbers

USA: Non-GMO Project Finds Absence of GM Ingredients Vital to Plant-Based Shoppers

According to non-profit organization the Non-GMO Project, as the plant-based food market matures, buyer preferences are becoming more nuanced and apparent. The Non-GMO Project states that shopper behavior indicates that not all plant-based foods are perceived equally by consumers. The organization says there is a growing awareness that some plant-based foods have no real health advantages over traditional, conventional products such as meat, eggs and dairy. For example, most shoppers want to avoid GMOs – and this is especially true when it comes to plant-based products. This means that a GMO ingredient can negate the supposed benefits of a plant-based product. Shoppers’ continued preference for non-GMO ingredients is an important part of the plant-based food conversation. Consumers are signaling their aversion to genetic engineering through …

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