Super Nooch Notorious Nooch Co

©Notorious Nooch Co

Market & Trends

Global Market for Nooch to Soar to Almost $1Billion

Nutritional yeast, known colloquially as nooch, has reached a global market size of  $428.1 million according to a new report, and is set to more than double in the next ten years, reaching almost a billion, at US$999.5 million. Nutritional yeast, an inactivated yeast usually made from saccharomyces cerevisiae, has been widely used by vegans as a cheese replacement, for added umami flavour or use in sauces. Nooch offers several potential health benefits, ranging from lower cholesterol to protein from cellular damage, and contains high amounts of vitamin B12, often lacking in the plant-based diet. Nooch in the mainstream Countless brands around the world are producing nooch in flake format to be sprinkled on pastas, salads, or any food as a parmesan-style alternative. One of …

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Super Nooch Notorious Nooch Co

©Notorious Nooch Co

Products & Launches

Notorious Nooch Co Launches Super-Hero Themed, Vitamin-Packed Super Nooch

The Notorious Nooch Co launches Super Nooch. With over 100% NRV of B12, the product reportedly contains more B vitamins than any other nutritional yeast on the market, and is super-hero themed in accordance with the release of the new Batman film today. Nutritional yeast has become a staple ingredient for vegans over recent years, coveted for its umami qualities and naturally occurring cheese flavour. The yeast is a deactivated ingredient and overall nooch is a convenient and delicious way for both vegans and non-vegans to obtain B12. Says Wholefood Warrior aka Eva Humphries, leading BANT Registered Nutritionist, DipION, mBANT, and CNHC: “Nutritional yeast may serve as a good source of Vitamin B12 for those on a plant-based diet. B12 is vital for energy production …

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