Fresh African Vegetables on Market Stall in London

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Studies & Numbers

High Demand for Plant-Based Meat in Kenya, Nigeria, and Egypt, Says New Study

A new study has found high demand and consumer acceptance of plant-based meat in a range of African countries, particularly Kenya, Nigeria, and Egypt. The results suggest a viable market-based solution to mitigate the effects of rising meat consumption and accelerate the emerging alt protein sector across the continent. The new study, from US-based North Mountain Consulting Group and South Africa’s Credence Institute, found that four out of five Gen Z and Millennials are highly likely to try plant-based meat in Kenya and Nigeria, while in Egypt, three out of five are highly likely to try. Africa has historically been susceptible to food security disruptions, with plant-based solutions a potential source of increased food security. The data shows how lower-middle-income families are an important emerging …